Abdullah Rafaqat

A growth-oriented Digital Marketing Professional with 8+ years of industry experience in managing multiple brands in the digital space while simultaneously being involved in multiple business lines to help the company achieve strategic goals. Extensive expertise in digital marketing executions and operations, account management, and PPC advertising. Skilled in business development, strategic planning, execution, and timely delivery of multifaceted web and mobile development projects and products ranging from e-commerce Websites to custom Business Process Optimization/Automation Solutions.

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As a marketing specialist with over 8 years of extensive experience in the dynamic field of marketing & data science. My goal is to share insight about marketing, data and location intelligence for businesses. Especially those just getting started. I want to:

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  • Communicate my experience and expertise to my audience
  • Share valuable lessons and insights about growing your business with location data
  • Encourage more businesses to use location data to grow their businesses
  • Share material to help new businesses in the process
  • And build meaningful relationships and network

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Latest

Blog Posts

Taiwan Restaurants and Cafes in 2023: Insights for F&B and FMCG Marketing Strategies

It’s not a surprise that Taiwan has a bubbling and competitive F&B industry. As a tourist attraction, there are still so many opportunities for F&B businesses with the right strategies.
Abdullah Rafaqat
November 24, 2023
8 mins read

Data Analytics in Logistics: A Comparative Examination of Saudi Arabia and United Arab Emirates

From tracking shipments to managing inventories, predicting demand to streamlining supply chains, every action in logistics is now driven by data. Here's where the rise of data analysis comes in. 
Abdullah Rafaqat
November 15, 2023
10 mins read

How Many Restaurants and Cafes are in Miami?

From world-class nightlife in South Beach to street food to high-end restaurants, the city offers a compelling array of flavors. It's a haven for F&B businesses to flourish with the right strategy powered by data.
Abdullah Rafaqat
November 13, 2023
6 mins read

Optimizing Site Selection for EV Charging Stations: Powering Your Decisions with Location Data

The Electric Vehicle Charging Stations market is forecasted to grow from USD 3.22 billion in 2020 to USD 27.69 billion by 2028 and the number of charging stations for electric vehicles jumped 60% in 2019 to more than 862,118 globally.
Abdullah Rafaqat
November 3, 2023
6 mins read

Saudi Arabia Restaurants, Cafes, and Bakeries in 2023: Insights for F&B and FMCG Industries

There are over 132,383 restaurants, cafes, and bakeries in Saudi Arabia with unique offerings. Saudi Arabia has a unique food culture. Tailoring your menu to local tastes and preferences is key to success in its competitive landscape.
Abdullah Rafaqat
October 28, 2023
8 mins read

11 Ways Data Analytics can Power the Future of Finance

"Data-based financial analysis provides more accurate and informative insights than traditional financial practices. It's proactive, predictive, and transformative."
Abdullah Rafaqat
October 19, 2023
12 mins read

How Location Intelligence is Driving Innovation in the Healthcare Industry?

In an era where rapid technological advancements are a constant, it is vital for industries like the healthcare sector to adapt and incorporate new solutions. Innovation within the healthcare industry is crucial, offering transformative potential for patient care, diagnosing diseases, streamlining processes, and more. The entry of 'Location Intelligence' is one such advancement that’s significantly influencing the shape of health services.
Abdullah Rafaqat
October 17, 2023
12 mins read

Overcoming Challenges in the Logistics Industry Using Location Intelligence

The logistics industry grapples with a multitude of challenges that affect its efficiency and cost-effectiveness. A deeper understanding of these problems and the implementation of innovative solutions such as Location Intelligence (LI) presents a viable pathway towards overcoming these issues.
Abdullah Rafaqat
October 15, 2023
8 mins read

Dissecting Point of Interest Data: A New Approach to Retail Location Strategy

Dive into the riveting exploration of how retailers can leverage POI data to optimize their location and elevate their commercial performance.
Abdullah Rafaqat
October 13, 2023
6 mins read

Enhancing Location Data Integrity with Top Data Governance Tools

In the era of data-driven decision making, businesses understand that the integrity of their location data is of paramount importance.
Abdullah Rafaqat
October 10, 2023
10 mins read

How Augmented Analytics is Transforming Geospatial Data Interpretation

Explore how the convergence of geospatial data and augmented analytics has emerged as a transformative force in data interpretation and location intelligence.
Abdullah Rafaqat
October 5, 2023
6 mins read

Switzerland Restaurants and Cafes in 2023: Insights for F&B and FMCG Marketing Strategies.

Explore key insights into Switzerland's restaurant and cafe scene and how the insights shared can be incorporated into your FMCG and F&B marketing and sales strategy.
Abdullah Rafaqat
October 5, 2023
6 mins read

Understanding Point of Interest: Definition and Key Examples

In the evolving landscape of spatial data and geolocation-based functionalities, one term consistently rings a bell - Point of Interest (POI). But what exactly is a point of interest, and why is it indispensable for businesses and enterprises navigating the digital terrain?
Abdullah Rafaqat
October 5, 2023
4 mins read

ESRI / ArcGIS Alternatives - Unlocking Business Growth with xMap

xMap offer powerful functionality with user-friendliness and cost-effectiveness, proving to be competitive options.
Abdullah Rafaqat
Mo Batran
October 4, 2023
10 mins read

10 Leading GIS Software Companies for Seamless Business Expansion

This article aims to provide an insightful look into the top ten GIS software companies, aiding enterprises in their search for reliable, advanced solutions to meet their expansion needs or other related demands.
Abdullah Rafaqat
October 3, 2023
13 mins read

Turning Point of Interest Data into Actionable Business Intelligence

In today's digital world, success depends on data. This is especially true for point of interest (POI) data, which is a key tool for business analysts and decision makers. The challenge is turning this raw POI data into valuable business intelligence, a task that requires both analytical skills and business expertise. Let's plunge into the dynamic world of POI data and unpack its intricacies.
Abdullah Rafaqat
October 1, 2023
8 mins read

Understanding Data Analysis: A Comprehensive Guide for Research Analysts

When we talk about data analysis, what exactly are we referring to? At its core, data analysis is a systematic process that involves inspecting, cleaning, transforming, and modeling data. We do this to discover useful insights, suggest conclusions, and support decision-making.
Abdullah Rafaqat
September 27, 2023
10 mins read

Business Location Analysis: The Key to Strategic Decision Making

Location, location, location! It's a mantra we've all heard before, but how many of us truly understand its significance in…
Abdullah Rafaqat
July 31, 2023
8 min read

Leveraging Digital Analytics to Boost Your FMCG Business in 2023

In the ever-evolving digital landscape of 2023, the Fast-Moving Consumer Goods (FMCG) sector is undergoing significant transformation. The advent of…
Abdullah Rafaqat
August 2, 2023
9 min read

How Geolocation Data Can Help Your Business Stay Ahead of the Competition in 2023

Geolocation data is the geographical information that specifies the real-world geographic location of an object or event. This data is derived from various sources, such as GPS systems, IP addresses, and mobile devices.
Abdullah Rafaqat
August 5, 2023
9 min read

The Ultimate Guide to Supply Chain Network Design: Optimizing Your Business Operations in 2023

Supply Chain Network Design (SCND) is a strategic approach that enables companies to optimize their supply chain operations. It involves the application of mathematical modeling and solutions to design a supply chain network that maximizes efficiency and minimizes costs.
Abdullah Rafaqat
August 8, 2023
10 min read

All You Need to Know about Point of Interest Data: A Comprehensive Guide

In the ensuing article, we delve into the world of Point of Interest Data, dissecting its meaning, significance, types, management challenges, best practices, and real-world applications.
Abdullah Rafaqat
August 10, 2023
9 min read
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