In the ever-evolving fitness industry of the United States, standing out isn't just a matter of size—it's about innovation, value, and strategic foresight. As we look toward 2025, the landscape is shaped by the giant footprints of the largest fitness centers, each creating ripples of change and opportunity. For F&B businesses and investors eyeing this dynamic sector, understanding these patterns is crucial to making informed, data-driven decisions.

“Success in the fitness industry isn't just about the facilities you build; it's about the communities you create.”

This article delves into the top ten fitness behemoths, dissecting not only their sheer count and distribution but also the intricate details that define their success. Whether it's the technological advancements, customer satisfaction strategies, or the innovative business models they employ, this comprehensive analysis provides the insights needed to navigate and thrive in this booming industry.

What are the largest fitness centers in the United States in 2025?

CrossFit  

When it comes to diversity and reach, CrossFit leads the way with an impressive 3,806 locations, making it available in all 51 states. Its wide coverage across 2,079 cities reflects the brand's commitment to fostering a community-centric fitness culture, making it an attractive option for investors looking to tap into communal fitness trends.

Planet Fitness

Known for its affordable membership plans and welcoming environment, Planet Fitness boasts 2,655 locations across 52 states. Its presence in 1,727 cities ensures that it remains a top choice for cost-conscious fitness enthusiasts prioritizing accessibility and a non-intimidating atmosphere.

Anytime Fitness

With 2,328 locations spanning 50 states, Anytime Fitness offers unparalleled convenience with round-the-clock access to its facilities. Access in 1,742 cities reflects its commitment to flexibility and accessibility, key factors that attract a diverse client base seeking flexible workout times.

Orangetheory Fitness

Orangetheory Fitness stands out with 1,269 locations in 50 states, emphasizing science-backed group workouts to achieve personal fitness goals. With a presence in 912 cities, its unique high-intensity interval training (HIIT) model continues to thrive among health-conscious urbanites.

F45 Training

Specializing in high-intensity group training, F45 Training's 780 locations in 44 states provide a community-focused approach that attracts members interested in a supportive and motivating fitness environment. Its coverage in 527 cities underlines its appeal in both suburban and urban areas.

LA Fitness

Operating 639 locations in 25 states, LA Fitness balances quantity with quality by offering comprehensive fitness solutions in 442 cities. It caters to those seeking a full-service fitness experience, complete with robust workout programs and amenities.

Crunch Fitness

Featuring 510 locations across 43 states, Crunch Fitness is known for its innovative group classes and state-of-the-art facilities. With a footprint in 413 cities, it continues to attract enthusiastic members interested in novel workout experiences.

Snap Fitness

Snap Fitness, with its 491 locations in 46 states, emphasizes convenience and flexibility, shown by its presence in 441 cities. Its focus on smaller gyms with 24/7 access suits members looking for a workout environment that seamlessly fits into their busy lifestyles.

MOSSA

MOSSA, hosting 412 locations in 42 states, offers an innovative approach with choreographed group classes. Present in 322 cities, it appeals to fitness enthusiasts who enjoy structured and rhythm-based workouts.

TrainAway  

TrainAway, the latest entrant among the largest gym brands, operates 385 locations in 42 states, with a presence in 256 cities. It caters to travelers and casual gym-goers, making fitness accessible to those on the move.

Trends Driving the Expansion of US Fitness Centers

The expansion of fitness centers across the US isn't accidental; it’s driven by distinct trends shaping the industry. Understanding these trends is crucial for F&B businesses and investors aiming to make informed decisions. Let's delve into the factors fueling this robust growth.

The Era of Digital Fitness

Digital fitness has revolutionized how people work out, offering convenience and flexibility. This shift has been further accelerated by technological advancements and shifts in consumer behavior. In 2025, 78% of gym-goers use a combination of physical and digital workouts. Fitness centers like Orangetheory Fitness and F45 Training have embraced this trend by offering hybrid models of in-class and online programming.  

The Rise of Personalized Fitness

Personalization in fitness has become not just a trend but an expectation. Today's consumers are seeking tailored fitness experiences that cater to specific goals. This has led to the broad adoption of personalized workout plans and fitness trackers. For instance, Anytime Fitness leads the pack in providing personalized training sessions, acknowledging that personalized engagement drives higher customer retention.

Inclusivity and Accessibility are Key

The push towards inclusivity and accessibility has been gaining momentum. Fitness centers are now designed to be more welcoming, breaking down barriers for people from all walks of life. Planet Fitness is a leader in this domain, known for its “Judgement Free Zone” initiative which appeals to a broad demographic spectrum by promoting a non-intimidating workout environment. This focus has increased membership numbers by over 15% annually in recent years.  

Focus on Holistic Wellbeing

Rather than focusing solely on physical fitness, there is a growing emphasis on holistic wellbeing. Modern fitness centers are offering multidisciplinary wellness services, including mental health programs, yoga, and nutrition counseling. LA Fitness, for example, provides comprehensive wellness packages that combine traditional workouts with mindfulness and stress reduction sessions, meeting the demands of today’s health-conscious clientele.

As these trends continue to shape the industry, fitness centers are more than mere gyms—they're evolving into comprehensive wellness hubs. Staying attuned to these trends will not only enhance member acquisition and retention but also ensure long-term success in this competitive landscape.

How the Largest Fitness Centers are Shaping the Industry

The largest fitness centers are not just workout spaces, but industry trendsetters driving innovation and ensuring their competitive edge. Let's delve into the multifaceted ways these giants are shaping the industry landscape.

Innovative Business Models

The juggernaut of these expansive gym chains lies in their dynamic business models. For instance, Planet Fitness, the most successful gym in the US, with over 3,100 locations nationwide, employs a non-intimidating, inclusive environment appealing to a broad demographic. Their affordability strategy, with membership starting at just $10 per month, draws numerous clients who might find traditional gyms financially inaccessible.

Technological Integration and Digital Platform Expansion

With the advent of technology, fitness centers are increasingly integrating digital solutions to maximize membership satisfaction. Chains like Orangetheory Fitness focus on wearables and app integration, offering members personalized data to optimize their workouts.

Source: Anytime Fitness Franchise

Focus on Membership Experience

Today's fitness centers are prioritizing the member experience, creating spaces where customers feel valued and heard. Crunch Fitness, for instance, has over 400 locations and has built a reputation on diverse classes and enthusiastic instructors, encouraging a community atmosphere that retains members long-term.

In the competitive fitness industry, large chains continue refining their strategies to stay ahead. As these centers offer new services, employ digital enhancements, and focus on enriching the member experience, they effectively shift industry standards and expectations.

Fitness Center Rankings: Who's Leading the Pack?

Leading Fitness Brands by Membership Numbers

As of 2025, Planet Fitness holds the crown as the gym with the highest membership numbers in the U.S., boasting over 20 million members. This is attributed to their affordable pricing model and the promotion of a non-intimidating fitness atmosphere. Club Industry reports that its user-friendly facilities contribute to its dominant market position.

Revenue Leaders in the Industry

Not just popular among gym-goers, LA Fitness and Lifetime Fitness rank at the top tier for revenue generation. LA Fitness reported earnings exceeding $1.2 billion, and Lifetime Fitness amassed over $1.6 billion in the latest fiscal year. These figures emphasize their stronghold in the industry, particularly aided by their upscale amenities and varied membership offerings.

Table: Top Gym Chains by Revenue (2025)

Influence of Technological Innovation

Orangetheory Fitness is leading the charge in tech integration, with cutting-edge heart-rate technology and data tracking, influencing the way fitness outcomes are measured and pursued. According to the For The Sport, the company's tech-savvy approach has garnered a dedicated clientele, significantly boosting its market position.

Member Satisfaction and Service Excellence

Crunch Fitness excels in customer satisfaction, owing to its balance of affordability with high-value services. A recent survey reported that 85% recommended Crunch for its exceptional customer service and class variety, highlighting its importance in maintaining member loyalty.

Conclusion

The landscape of fitness centers in the United States is marked by fierce competition and rapid innovation. From the dominance of well-established brands like CrossFit and Planet Fitness to emerging players like MOSSA and TrainAway, the fitness industry reflects evolving trends such as digital fitness, personalized experiences, and inclusivity. The industry's future is being shaped by innovative business models, cutting-edge technology, and a relentless focus on enhancing member experiences. Businesses and investors should look to these insights as a roadmap for data-driven decision-making, leveraging such trends to capture growth opportunities.

How xMap's insights can help businesses take data based decisions?

• Enhanced Data Analysis: Utilize the power of generative AI to aggregate and interpret comprehensive datasets, providing critical insights into membership trends and consumer preferences, ensuring informed decision-making.
• Predictive Analytics for Growth: Leverage AI to forecast market trends and predict consumer behavior, helping businesses in developing long-term strategic plans and identifying potential growth areas.
• Competitive Analysis: Gain a competitive edge by applying AI to analyze competitors' tactics and benchmark performance, utilizing the insights to optimize your unique value propositions.
• Consumer Engagement: Drive customer engagement and satisfaction by understanding patterns through AI-generated insights, customizing experiences to match member expectations and improve retention rates.
• Streamlined Operations: Simplify operational processes with xMap's AI by automating routine tasks and creating more efficient workflows, leading to cost savings and enhanced productivity.
• Data-Driven Marketing Strategies: Develop targeted marketing campaigns based on precise AI-generated consumer insights, improving messaging relevance and boosting your conversion rates.