Japan Restaurants, Cafés & Bakeries in 2024: Insights for F&B and FMCG Industries

February 7, 2024
12 mins read
Share this post
If you want to use this component with Finsweet's Table of Contents attributes, follow these steps:
  1. Remove the current class from the content27_link item as Webflows native current state will automatically be applied.
  2. To add interactions which automatically expand and collapse sections in the table of contents, select the content27_h-trigger element, add an element trigger, and select Mouse click (tap).
  3. For the 1st click, select the custom animation Content 27 table of contents [Expand], and for the 2nd click, select the custom animation Content 27 table of contents [Collapse].
  4. In the Trigger Settings, deselect all checkboxes other than Desktop and above. This disables the interaction on tablet and below to prevent bugs when scrolling.

If you are a food business in Japan, whether that's a restaurant, bakery, or café, then you already understand the importance of site selection. It's a crucial business decision that can directly impact your success. Recognizing this challenge, we present a data-based approach to making your site selection process easier and more effective.

"Insightful data on food-business landscapes can prove invaluable to business owners and enterprise managers in Japan. Mapping out your future success starts with understanding the current market."
  • If you're expanding and need to choose new locations
  • If you're a franchise trying to maximize your outreach
  • If you're a new entrant, seeking the perfect spot to launch your venture,This article is for you. We will provide you with the necessary insights to make data-driven decisions that could potentially shape the future of your food business in Japan.

Navigating The Competition?

Cracking the Japanese food business market goes beyond serving the right cuisine but delving into meaningful data insights for strategic location selection. These insights, illustrating customer behaviors, trends, and demographics, convey more than numbers—they provide a comprehensive understanding of potential customers' lifestyles and spending habits. Leveraging this tool establishes a competitive edge, enabling data-driven decisions that will propel your food enterprise to new heights in Japan.

Restaurants in Japan Cities

So, you're in the business of food in Japan. It's an exciting, vibrant and incredibly diverse industry. But, it's also highly competitive. Here, we offer tools that can help you navigate the scene and make data-driven decisions for site selection that can potentially determine the success of your company.

Tokyo's Culinary Landscape

As the neon heart of Japan, Tokyo boasts an extensive selection of dining opportunities. It's home to a variety of award-winning restaurants that span the globe in terms of culinary influences — from traditional Japanese sushi bars to contemporary European bistros.

Osaka, the Kitchen of Japan

Moving further south, Osaka is a food lover's paradise, known as the 'kitchen of Japan'. The city's immense food market, mouthwatering takoyaki and bunraku puppet theatre, all make it an appealing location for food businesses.

Hokkaido's Food Haven

We can't skip Hokkaido when we're discussing the food scene in Japan. Famous for its fresh seafood, dairy products, and the iconic Sapporo ramen, the northern island is a fertile ground for distinctive culinary ventures.

Understanding the distinctive make-up of each province's culinary scene can offer key insights into where your business may thrive. But how do we make sense of all this data?

The Power of Data

This is where the power of data comes in. By analyzing restaurant, bakery, and café data across Japan's provinces, you can gain valuable insights that will help guide your site selection process. Understanding factors such as the existing competition, customer demographics, and local preferences can inform your decisions and increase your chances of success.

Ratings Score Data of Japan's Restaurants, Cafes, and Bakeries

Understanding the ratings and customer preferences of Japanese food establishments is key to your success. You can leverage this data to define your operational strategies, marketing efforts, and overall dynamics in serving your customers.

Japan's restaurants, cafes, and bakeries bear an average rating of 3.5 out of 5. This score echoes the high standards Japanese consumers have when it comes to dining experiences - ranging from food quality, ambiance, service, to pricing.

For restaurants, the most successful establishments tend to score an average of 4.0 out of 5. These restaurants underscore the fine balance between traditional and international cuisine while preserving the authenticity of Japanese flavors. The appeal of Western style cafes and bakeries in Japan is on the rise. Cafes in major cities like Tokyo and Osaka have ratings averaging 3.8 out of 5. Meanwhile, bakeries hover around a 3.9 rating.

It is also observed that attention to detail, personalization, and a unique story tied to the establishment are essential factors in influencing overall ratings. Use this data wisely to align expectations with your overall restaurant, café, or bakery vision. With the right integrations, your establishment can be one that resonates with both the local market and tourists alike.

How to Increase Traffic for Your F&B Establishment in Japan

If you're confronting the challenge of driving more footfall to your food and beverage (F&B) establishment, fret not, we have some strategies to help you. Harnessing the power of data can take your business to new heights, making it imperative to integrate it into your strategic decision-making processes.

Understand Your Customer Base

Firstly, to know what improvements your restaurant, bakery, or cafe needs, you must understand your customer base. Data insights like age group, eating habits, and peak visit times of your potential customers can help you ensure that your offerings resonate with them. You can gather data through customer surveys or social media analysis.

Leveraging Local Festivals and Events

Japan's rich cultural heritage provides numerous opportunities for local businesses. Data on local festivals and events can be a significant booster for your footfall. Aligning your offerings with these events, appropriately themed menus or special promotions, can seize these opportunities.

Optimize Your Online Presence

In today's digital age, online presence is crucial. Regularly posting engaging content, actively responding to reviews and feedback, updating your menus and hours of operation can drive additional footfall. Data on the peak engagement times and popular content types can help you tailor your digital strategy effectively.

Offer Innovative and Localized Menu

Finally, standing out from your competitors is of the essence. Offering innovative dishes that align with local culinary preferences can draw more customers. Data on trending food items and popular local dishes can guide you in creating a unique, appealing menu.

Price Range of Restaurants, Cafes and Bakeries

Understanding the price range landscape of the current food and beverage sector in Japan is crucial for any budding entrepreneur or established business looking to solidify their market position. In this segment, we'll dive into the varying price levels of restaurants, cafes, and bakeries in Japan, framing a more cohesive outlook for your venture.

Generally, dining in Japan is considered relatively affordable, but like anywhere else, it can vary significantly, spanning from budget-friendly to high-end options.

Types of Establishment Budget-friendly (¥) Mid-range (¥) High-end (¥)
Restaurants / Cafes 500 - 1,500 1,500 - 3,000 3,000 and above
Bakeries 100 - 500 500 - 1,200 1,200 and above

On the lower end of the spectrum, you'll find fast food chains and local family-run establishments. Typical costs for a meal in these settings run from approximately ¥800 to ¥1,500. Cafes and bakeries also often fit into this price bracket, offering individual pastries and coffee for roughly ¥300 to ¥700. So whether you look to set a casual, quick service, or a bakery business, keep in mind that affordability drives the market.

Mid-range dining options offer greater variety and quality, such as Izakayas (Japanese-style pubs), Ramen shops, and Sushi conveyor belt restaurants. These establishments tend to price their meals within the range of ¥1,500 to ¥5,000. If you're targeting a mid-level price point, take note of the fierce competition and the need for uniquely appealing aspects to stand out.

As for the upper end of the price range, high-end sushi bars, Kaiseki (traditional multi-course meals), steak houses, and fine dining establishments assume their position. Prices here can escalate from ¥10,000 to over ¥30,000 for an exclusive dining experience. If aiming for the luxury market, a high level of customer service, exquisite presentation, and creative culinary innovation will be critical to justify these costs and provide the expected value.

Restaurant Type Average Budget (Lunch/Dinner)
Sushi Bars ¥5,000 / ¥15,000
Kaiseki ¥10,000 / ¥25,000
Steak Houses ¥8,000 / ¥20,000
Fine Dining ¥10,000 / ¥30,000


In conclusion, gaining a solid understanding of the competitive landscape, knowing your customer base, optimizing your online presence and offering a menu that resonates with your local clientele are all essential factors for any food and beverage business aiming to thrive in Japan's highly diverse and competitive market.

With this in mind, introducing tools like xMap into your market strategy can provide valuable data insights. xMap is a sophisticated tool designed to offer comprehensive insights into site selection and data-based decisions, using location-based analytics to give you a competitive edge. Through xMap, you can tap into up-to-date information about a variety of metrics, helping you stay informed and make smarter strategic decisions for your business.

To obtain a free sample of our Saudi Arabia Restaurants, Cafes, and Bakeries dataset, send us an email — sales@xmap.ai

Or visit our catalog page.

If you’d like to data samples for other countries like Egypt, USA, Switzerland, Japa, Turkey, UAE, and others, please visit our platform and sign up.

Subscribe for advanced Data analysis Tips and Reports

Thank you! We've received your submission.
Oops! Something went wrong. Please try again.

Get in Touch

Whatever your goal or project size, we will handle it.
We will ensure you 100% satisfication.

+1 (415) 800-3938
800 North King Street Wilmington, DE 19801, United States
Sepapaja tn 6 - 15551 Tallinn, Estonia
2−8−1 PMO神田司町 4F Tokyo, Chiyoda City, Kanda Tsukasamachi, Japan
"We focus on delivering quality data tailored to businesses needs in the middle east. Whether you are a restaurant, a hotel, or even a gym, you can empower your operations' decisions with geo-data.”
Mo Batran
CEO & Founder @ xMap
Valid number
Thank you for contacting xMap team!

We have received your message and one of our client success team will get back to you shortly.
Oops! Something went wrong. Please try again.
Alex Sakal
Typically replies instantly
Alex Sakal
Hi there
How can i help you today?
Start Whatsapp Chat