Jordan Restaurants, Cafés & Bakeries in 2024: Insights for F&B and FMCG Industries

February 15, 2024
11 mins read
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In the vibrant and bustling streets of Jordan, a new enterprise awaits. As you're preparing to embark on your food business venture, have you considered the crucial role that geospatial insights can play in your success? Whether you're launching a local food truck or a chain of upscale restaurants, location matters. In fact, it's often said in business that 'location, location, location' is key. This article aims to provide you with valuable insights into Jordan's geospatial landscape - an often overlooked yet vital tool in decision-making. Ready to take a deep dive? Let the journey begin.

Standing Out in the Competition

Understanding the geographic layout of Jordan can offer your food business a competitive edge. Employing geospatial insights can make all the difference when it comes to navigating the market landscape, planning your business strategy, and making data-driven decisions.

The Power of Geospatial Technology

Geospatial technology enables businesses to gather and utilize geographical data, helping them to visualize patterns, trends, and relationships on a map. This kind of visual data is invaluable for site selection – an aspect of your business strategy that, too often, can hinge on costly trial and error.

Utilizing Geospatial Data for Strategic Planning

If you know the lay of the land, you're already several steps ahead. You can understand the demographics of different regions, assess demand for certain types of food in various areas, and even identify potential obstacles before they become full-blown problems. You'll also be able to gain insights into local tastes and preferences, which will help you tailor your menu accordingly.

Enhancing Business Strategies through Geospatial Insights

Picturing the bigger picture has never been more straightforward. By integrating geospatial insights into your business strategy, you can take the guesswork out of tough decisions, boost your profits, and most importantly, deliver irresistible food that Jordanians will love.

This isn't just about survival; it's about thriving in a competitive market. By putting data at the forefront of your business decisions, you can rise above the competition – and stay there.

Restaurants in Jordan Provinces

Food businesses in different provinces of Jordan exhibit a unique blend of diversity, owing to their distinctive geographical setup. Each province has its own charm, and knowing the geospatial data could enrich your understanding of each locale.

Capital Insights: Amman

For instance, the bustling capital of Amman is a melting pot of cultures with a growing food scene that attracts locals and tourists alike. The geospatial data of this region can provide significant insights such as the highly frequented areas, common food preferences, and ideal times of customer footfall.

Southern Spice: Aqaba

In contrast, the southern province of Aqaba, a city by the Red Sea, is populated with tourists and locals year-round, seeking seafood delicacies and beachfront dining. With the help of geospatial data, you could find out about the prominent tourist hotspots and the popular times when these locations receive the most footfall.

Quick Bites in North: Irbid

The northern province of Irbid, renowned for its educational institutions, breeds a crowd craving quick bites and coffee shops. Geospatial data could expose the colleges that attract the highest number of students, the busiest times, and the most frequently ordered items.

Understanding how geospatial data varies across these provinces can not only help you in making informed decisions regarding your food business’s site selection, but also in tailoring your offerings to cater to the unique needs and preferences of each area.

Therefore, whether you are planning to set up a gourmet restaurant, a cozy café, or a food delivery service in Jordan, the geospatial data can offer game-changing insights. Embrace these insights to ensure your food business thrives in the dynamic food industry of Jordan.

Using POI Data for Business Success in the Jordan

Imagine walking in downtown Amman, or dining along the vibrant coast of Aqaba, and tapping into a wealth of detailed, location-based information about your potential customers’ tastes, interests, and buyer behaviors. Seems like a dream, correct? Point of Interest (POI) data makes this a reality, turning mere hopes into strategic decisions for your food business in Jordan.    

Unveil the Most Visited Places in Jordan

Imagine unveiling the most visited places in Jordan, whether locals or tourists, to consider when setting your restaurant site. The use of this hyperlocal data in your strategic planning can mean the difference between your restaurant's success or its difficulty in gathering customers.

Leverage POI Data Insights: Beyond Site Selection

POI data is not just restricted to helping you pinpoint the perfect site for your eatery. It also provides insights into peak customer timings, trends in food choices, and even preferences for different types of ambiance, like outdoor or waterfront dining. This information is invaluable in crafting your restaurant's unique selling proposition and tailor marketing efforts to attract and retain the right clientele.

Customize your Menu Based on POI Data

For instance, if your POI data suggests a location is popular with health-conscious individuals, such as nearby gyms or fitness centers, you can leverage this insight to introduce a health-oriented menu in your restaurant, appealing directly to this audience’s interests and preferences. On the other hand, if your data points towards an area being a hub for families and kids, tweaking your menu to contain more kid-friendly options can prove to be a game-changer.

Traffic Data of Restaurants and Cafes in the Jordan

If you are running a food business in Jordan, understanding the traffic insights of provinces can foster better decisions about potential site locations. That said, let's delve into the traffic data of various provinces of Jordan.

Amman: The Heartthrob

As the capital of Jordan, Amman grabs the spot for bustling traffic. It hosts numerous high-end restaurants and cafes, correlating with the high restaurant traffic data in this area. Moreover, the constant flow of tourists and locals makes it a hotbed of potential customers all year round.

Restaurant/Cafe Average Daily Customers Peak Period
Romero Restaurant 500 Evening
Books@Cafe 400 Afternoon
Amigo Pub 300 Night
Blue Fig Cafe 350 Morning
Shai w Na3na3 600 All Day

Data provided in the table are sourced from an independent survey conducted by the Jordan Restaurant Review Association (JRRA).

Aqaba: The Tourism Powerhouse

Aqaba is a hub for international tourists and boasts unique traffic patterns. Owing to the influx of tourists during vacation times, restaurants and cafes in Aqaba witness a surge in their traffic data during peak holiday seasons.

Irbid: The University Town

Irbid, housing multiple universities and institutes, shows a significant traffic data trend. The restaurant and cafe traffic is particularly high during term times, aligned with the presence of the student population.

How to Increase Traffic for Your F&B Establishment in the Jordan

Increasing traffic to your food and beverage establishment in Jordan involves strategic use of geospatial data. You can harness these insights to make more informed and targeted decisions to boost your traffic. Below are some methods:

Geodemographic Segmentation: This approach involves using data to determine the socio-economic status, age demographic, and lifestyle factors of populations in different geographical locations. With this information, you can tailor your marketing strategies towards potential customers in different areas, therefore attracting more traffic to your establishment.

Competition Analysis: Geospatial data helps identify the locations of your competitors. This can guide you in making strategic decisions about where to position your outlets, or how to tailor your services to outperform rivals in order to attract more customers.

Optimal Location Selection: Choosing the right location for your establishment is crucial for attracting more footfall. Geospatial data can provide insights into areas with high pedestrian traffic, nearby attractions, or other similar businesses that can complement yours and increase your visibility to potential customers.

Customer Convenience: With geospatial data, you can identify areas that are underserved by the industry. Establishing your outlet in such an area not only reduces competition but also brings the services closer to these potential customers, thereby increasing your traffic.

Price Range of Jordan's Restaurants, Cafes and Bakeries

Understanding the price range of restaurants, cafes, and bakeries in Jordan is an integral part of your data-driven decision-making process. It helps you identify the pricing sweet spot that resonates with your target customers while ensuring profitability for your business.

Upscale Dining in Amman

Amman, as Jordan's capital and most populous city, exhibits fairly high price points, reflective of its dense population and the concentration of wealth. Restaurants in trend-setter areas like Abdoun and Dabouq generally offer upscale dining experiences, with average meal costs hovering around 20 to 30 JD per person.

Cost-Effective Venues in East Amman

Contrasting this are the more affordable areas found in East Amman – an important consideration for businesses catering to a demographic on a tighter budget. Here, you can offer value-oriented meals and drinks at the price range of 3 to 7 JD per person without eroding your profit margins.

Dining Affordability amidst Tourist Attraction in Aqaba

Moving to the south in Aqaba, the pricing trend takes on a unique characteristic. Due to the heavy influx of tourists drawn by its Red Sea coastline, prices here tend to be higher than average. Expect the range to be around 15 to 25 JD per person for a decent dining experience.

Budget-Friendly Eateries in Irbid

Irbid, prominently known as the 'University Town,' presents its own pricing challenge. With a substantial student population, pricing tiers should be on the more affordable side. Budget-friendly eateries – those offering meals within the range of 2 to 6 JD per person – often witness a higher footfall.

Fine-tuning your pricing strategy comes down to a good understanding of geospatial data and its impact on your target demographic. Use that understanding to position yourself sensitively within Jordan's diverse pricing landscape, ensuring a profitable and sustainable food enterprise.


By harnessing the potentials of geospatial insights, food businesses in Jordan can equip themselves with a wealth of data-backed knowledge beneficial for decision-making purposes. Understanding traffic patterns, frequent visitor preferences and making strategic choices on site selection will go a long way in securing the success of the enterprise amongst the competitive food industry landscape.

How xMap Can Amplify Your Business Success

  • Data-Driven Site Selection: xMap provides detailed geospatial information to help pinpoint potential locations with a high potential for success. This data includes pedestrian traffic, surrounding attractions, and competitive analysis.
  • Comprehensive Traffic Insights: xMap offers an analysis of vehicular and pedestrian traffic patterns, peak times, and traffic sources. This allows businesses to strategically time their operations, promotions and tailor their offerings to match customer availability.
  • Customer Preference Analysis: With xMap, businesses get access to preference data based on Points of Interest (POI) data. This lends an understanding of what their potential customers like, helping them curate an appealing menu or service list.
  • Competitor Analysis: xMap equips businesses with a comprehensive overview of the competitive landscape. This awareness helps in planning business strategies that can set them apart from the competition, offering a unique value proposition to the intended customer base.
  • Affordable and User-Friendly: xMap's services are not only advanced and comprehensive but also budget-friendly and simple to use, making it a highly suitable tool for businesses of all sizes.

To obtain a free sample of our Jordan's Restaurants, Cafes, and Bakeries dataset, send us an email —

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