Overview

Fast-Moving Consumer Goods (FMCG) and Food & Beverage (F&B) industries are constantly evolving with market trends and are being driven by changing consumer preferences and behaviors. Switzerland is known for its diverse culture and regional nuances and that makes the market very competitive. What do we mean by that? There are over 50,849 restaurants and cafes in Switzerland with a high traffic score.

How can you stand out from other FMCG and F&B businesses? 

Focus on understanding and adapting to customer preferences and behavior; it is the best way to stand out in today's competitive business landscape. 

One of the most powerful tools FMCG and F&B companies in Switzerland can leverage is location data. Location data also known as geospatial data plays a focal role in capitalizing on customer preferences and adopting the insights derived in developing data-driven sales and marketing offers. You can access this kind of data from location data providers. At the end of this article, you’ll get a free sample of Switzerland restaurant and cafe data from our platform to get started. 

Let’s explore key insights into Switzerland's restaurant and cafe scene and how the insights shared can be incorporated into your FMCG and F&B marketing and sales strategy. 

Geographical Distribution

This is one of the most valuable attributes from our Switzerland restaurants and cafes dataset and it’s easy to understand. This data visualization highlights the amount/population of restaurants and cafes in different provinces in Switzerland point-by-point (POI).

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Zurich has the highest concentration of food and beverage establishments in the country followed by Bern, which is the capital of Switzerland.

Zurich has over 6,805 restaurants and cafes while Bern has over 5,938. Appenzell Innerrhoden has the lowest establishment population with 136 restaurants. 

This point of interest data can be used to develop actionable business intelligence strategies. To learn how to do that, check out this article.

Traffic and popularity of restaurants by province

The traffic score is a valuable metric used to assess the popularity and foot traffic of a specific restaurant, café, or bakery. By aggregating data from various mobile phone sensors, we generate a real-time activity index that reflects how vibrant and frequented each food establishment is in comparison to others across different geographical regions or provinces. As illustrated in the legend on our platform's visual interface, the traffic density is distributed across various urban and suburban zones—not limited to city centers. This means even non-central locations can experience high customer visitation, proving that strategic positioning and local demand play a more critical role than mere location.

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Out of 50,849 restaurants and cafes in Switzerland, there are 2,220 restaurants that are highly visited, and just 2 of these restaurants have a 5-star rating. Bern has 296 out of the 2,220 most visited restaurants and Zurich has 367.

Zurich not only has the most restaurants and cafes in Switzerland but also has the most visited restaurants and cafes in the country. The most popular restaurant with a 5-star rating in Zurich is a restaurant that serves Indian, Arabic, Halal, Pakistani, and Vegan meals.

Tracking Restaurant and Cafe Popularity

The benefits of this kind of data for FMCG and F&B companies are enormous. 

1. Knowing the traffic score data of restaurants aids market expansion concerns in Switzerland. It offers in-depth knowledge of Swiss geography and helps you identify thriving competitor regions and potential expansion opportunities especially if you’re a stakeholder, marketing specialist, business development executive, or consulting firm.

2. Market positioning is key when entering or growing in a competitive F&B landscape like that in Switzerland. Location data like traffic scores become invaluable for precise market positioning. Marketing executives can especially use this data to strategise effectively to meet the unique preferences and demands of Swiss consumers.

3. Site selection in Switzerland is high-stakes due to its diverse landscape. Swiss traffic scores for restaurants act as a risk mitigator, aiding you to make informed choices. By evaluating traffic scores in potential Swiss locations, you can be shielded against costly mistakes and address site selection concerns when expanding or establishing operations in the FMCG and F&B industry. 

Restaurants with Online Visibility

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From the large volumes of restaurants and cafes in Switzerland just 89 restaurants work on their online visibility by creating content that appears on search engine result pages (SERP) when customers search certain keywords related to the product, service, industry, or brand. 

This kind of data should not be ignored and presents a huge opportunity for developing a marketing strategy that incorporates content marketing.

Digital marketing, particularly content marketing, is indispensable for FMCG and F&B businesses today. It enhances online visibility, increases global audience reach, fosters brand loyalty, and provides valuable customer insights. Through cost-effective strategies and real-time adaptation to trends, it fuels growth and sustains competitiveness in our digital world today.

Conclusion

The restaurant and café landscape in Switzerland is expansive and full of opportunity. It showcases a vibrant scene with distinct regional characteristics that businesses can capitalize on particularly where gaps such as enhancing online visibility exist. With intense competition, it can be challenging for FMCG and F&B brands to attract and retain loyal customers. However, leveraging location intelligence for informed, strategic decisions can provide a significant edge. For example, brands looking to explore tested models of regional expansion can take cues from established fast-food chains. A great example is the way Taco John’s has expanded across the United States, demonstrating how data-driven strategies and local adaptation can fuel sustained growth.

To access a free sample of our Switzerland Restaurants and Cafés dataset, visit the catalog page on our platform and search using the keyword “Switzerland” for quicker results.

Once the Switzerland Restaurants and Cafes data page opens, click on ‘Download Sample Data’.

If you want to explore our data catalog and free samples for other countries like Egypt, USA, Turkey, Saudi Arabia, and UAE, check out our platform and sign up to explore more datasets. Start here