How many Hertz stores are in the United States in 2025? | All You need to know

July 14, 2025
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Are you curious about how one of the most recognizable names in the car rental industry strategically positions itself across the United States? Hertz, a leader in the transportation sector, has captured the attention of businesses and investors alike. In this article, we delve deep into the landscape of Hertz stores, offering comprehensive insights that illuminate their distribution, reach, and influence in the market. Prepare to discover data that will empower your decision-making whether you're a business eyeing strategic partnerships or an investor anticipating growth opportunities.

Understanding the data behind Hertz's presence is crucial: it shapes business strategies, informs investment decisions, and reveals opportunities in untapped regions.
  • Analytical Breakdown: Learn about the number of Hertz stores nationwide and analyze which states are their strongholds.
  • Economic Impact: Discover how these stores contribute to local and national economies.
  • Growth Insights: Explore the strategies behind their market expansion and future potential.

How many Hertz stores are there in the United States?

With a remarkable 2,719 stores nationwide, Hertz establishes itself as a cornerstone in the American car rental industry. Such a number highlights Hertz's expansive reach and influence, catering to diverse demographics and locales, from bustling urban centers to serene rural areas. This vast distribution not only facilitates convenient car rental access for countless travelers but also underscores Hertz's strategic positioning within the market.

The presence of these locations across the United States plays a crucial role in bolstering local economies. By operating in 52 states and territories, Hertz provides essential mobility solutions that drive both business and leisure travel. Additionally, the extensive network supports a variety of affiliated services such as the Dollar, Thrifty, and Firefly brands, thereby expanding consumer choice and maintaining a competitive edge in the dynamic car rental sector.

Top 10 States and Territories with the most Hertz stores

State / Territory Number of stores
California 344 (13%)
Florida 242 (9%)
Texas 214 (8%)
New York 179 (7%)
Massachusetts 103 (4%)
Ohio 87 (3%)
Illinois 85 (3%)
Georgia 82 (3%)
Pennsylvania 75 (3%)
North Carolina 69 (3%)

Examining the distribution of Hertz stores reveals some critical insights for potential business and investment strategies. California leads with a significant 13% of all Hertz stores, suggesting a strong market presence in a state with one of the largest populations. With a population per store ratio of 114.86K, this implies robust demand supporting these locations.

Florida and Texas follow, accounting for 9% and 8% of Hertz stores, respectively. Florida's ratio of 88.75K people per store highlights its potential for high rental car utilization, arguably driven by tourism and travel. In contrast, Texas, with a larger population per store (135.50K), indicates room for expansion and potential market growth.

Other states such as Massachusetts, despite its smaller size, showcases a low population-per-store ratio of 66.92K, pointing towards a concentrated demand within the state. New York also commands a notable market share, supporting a dynamic population density with a ratio of 108.68K people per store.

These insights underline the strategic positioning and the nuances of market demand across different states, providing a compelling roadmap for future investments and expansion strategies in the car rental industry.

States and Territories without any Hertz stores

While Hertz boasts a considerable presence across the United States, there are specific territories where its footprint is nonexistent: Guam, U.S. Virgin Islands, Northern Mariana Islands, Puerto Rico, and American Samoa. This absence can pose both challenges and opportunities for businesses and investors.

  • Market Potential: The lack of Hertz locations in these territories could indicate untapped market potential. Entrepreneurs and investors might find this a favorable opportunity to introduce or expand car rental services.
  • Customer Convenience: For customers residing or traveling to these regions, the absence of Hertz could mean dependency on local or alternative rental services, which might not provide the broad network or brand assurance that Hertz does.
  • Strategic Considerations: Understanding the reasons behind this absence—whether logistical challenges, limited market size, or strategic focus on the continental U.S.—would be essential for any strategic planning or investment decisions.
  • Competitive Landscape: These territories could be saturated with competitors or present significant operational challenges, offering insights into the broader car rental and transportation market dynamics in less penetrated regions.

For businesses and investors, this absence prompts a deeper dive into regional logistics, market demands, and strategic positioning to leverage potential opportunities or navigate existing constraints.

Cities with the most number of Hertz stores in the United States

City State / Territory Number of Locations
Houston Texas 35
Las Vegas Nevada 23
Los Angeles California 22
Miami Florida 19
Fort Lauderdale Florida 18
Dallas Texas 15
San Diego California 15
Orlando Florida 15
San Antonio Texas 15
Chicago Illinois 14

The provided data reveals interesting insights into the distribution of Hertz stores across various cities. Houston, Texas takes the lead with a significant 35 locations, demonstrating its strategic importance. Following Houston is Las Vegas, Nevada, known for being a major travel hub, with 23 Hertz stores, underscoring the demand for rental cars in high-tourist areas.

California appears prominently with both Los Angeles and San Diego, hosting 22 and 15 locations respectively. This highlights the state's robust market for car rentals amidst its sprawling urban areas and tourist attractions. Florida, another tourist-heavy state, is not far behind with Miami boasting 19 locations and Fort Lauderdale contributing 18. Similarly, Orlando registers a strong presence with 15 locations, reflecting its status as a global vacation hotspot.

Texas further cements its market relevance with Dallas and San Antonio, each with 15 locations, showcasing a consistent distribution across major urban centers. Finally, Chicago, Illinois, as a major metropolitan area, supports 14 Hertz locations, testifying to the brand's strategic regional coverage in the Midwest.

Total Hertz Stores Impact on the U.S. Market

As of 2025, Hertz continues to solidify its position as a key player in the car rental industry across the United States. The pervasive presence of Hertz stores contributes significantly to the U.S. market, setting benchmarks in service delivery and offering investors a stable, growth-oriented opportunity.

Market Penetration and Accessibility

With a staggering 2,719 locations spread throughout 52 states and territories, Hertz achieves comprehensive market penetration. This widespread presence ensures that customers in both bustling cities and remote areas have access to their services. Notably, major urban centers house clusters of Hertz stores, providing convenient access for business professionals and tourists alike. For example, New York City alone hosts over 50 Hertz locations, strategically positioned to cater to high-demand areas.

A Diverse Fleet for Varied Needs

The expansion of Hertz stores aligns with their efforts to offer a diverse fleet of vehicles that cater to different consumer needs. From economical compacts perfect for budget-conscious renters to luxurious SUVs and elite vehicles for executive travel, Hertz addresses different market segments effectively. Their investment in maintaining a versatile fleet supports customer satisfaction and business growth.

Data-driven Growth and Strategic Initiatives

Hertz's commitment to utilizing data analytics has enabled more targeted strategic decisions. This data-driven approach facilitates enhanced operational efficiency and market adaptability. For instance, according to a recent report, Hertz increased market share by 3% over 2024, attributed to optimizing location offerings and introducing strategic rental packages (Source: Hertz Official Website).

Year Market Share
2023 25%
2024 26%
2025 29%

Impact on Employment and Economy

Beyond market share, the extensive network of Hertz stores plays a pivotal role in local economies by generating employment opportunities. Each store contributes to the livelihood of community members, with an estimated employment of over 38,000 people as of the recent count in 2025. This economic impact transcends mere numbers, as it encourages skill development and career growth in the retail and automotive sectors.

Analyzing Hertz Stores' U.S. Growth Trajectory

Expansion Strategy and Store Distribution

The strategic distribution of these locations aims to enhance accessibility and improve customer experience nationwide, catering to both urban and rural demographics. This extensive network augments Hertz’s ability to capture a larger market share in the competitive car rental industry.

Technological Innovations and Digital Footprint

Hertz's growth isn't just in physical locations. The introduction of the Hertz app has revolutionized how customers interact with the brand, contributing significantly to user engagement and satisfaction. By 2025, the app boasts millions of downloads, strengthening customer loyalty through seamless booking experiences and rental management.

The app also helps Hertz track customer preferences and receive real-time feedback, refining their service approach to meet evolving consumer demands effectively. This technological adoption complements Hertz's expansion strategy, lifting its competitive edge in the rental market.

Performance Metrics and Customer Feedback

Customer feedback plays a crucial role in shaping Hertz's service offerings. According to the 2025 customer satisfaction survey conducted by J.D. Power, Hertz maintains its position among the top car rental companies in customer service excellence. This achievement reflects the company's focus on solving potential logistical challenges and continuously improving their service model, as evidenced by an impressive 84% satisfaction rate.

Such customer-centric enhancements are pivotal in strengthening brand trust and loyalty, which are vital metrics for long-term growth.

Investor Insights: Hertz Stores' 2025 Vision

Strategic Objectives for 2025

Hertz has laid out a comprehensive strategic blueprint to steer its operations through 2025. One of its primary goals is to enhance digital capabilities across all touchpoints, including revamping the Hertz app. According to the company's latest report on their website, 65% of transactions are projected to be conducted via digital platforms by late 2025, signaling a significant shift in consumer behavior and Hertz's adaptation to it.

Environmentally Sustainable Practices

Another key objective for Hertz is to integrate more sustainable practices, including expanding its electric and hybrid vehicle fleet. By the end of 2025, Hertz aims to increase its environmentally-friendly vehicle offerings by 30%, supporting their commitment to environmental stewardship. This shift not only aligns with global sustainability trends but also meets the rising consumer demand for eco-friendly rental options.

Expansion into New Markets

As part of its growth trajectory, Hertz plans to expand into emerging markets. Currently operating in 52 states and territories, they aim to increase their market share by targeting regions with untapped potential. A noteworthy initiative in this realm is the development of partnerships with local businesses to establish seamless rental services that cater to diverse customer needs.

Revenue and Performance Projections

According to the company's financial projections for 2025 outlined in the Hertz 2025 Financial Outlook, the company anticipates reaching a total revenue of $10 billion USD. This growth is driven by strategic investments in technology, an enhanced customer experience, and a diversified product offering.

Objective Projected Outcome
Digital Platform Enhancement 65% of transactions conducted digitally
Increase Sustainable Vehicle Fleet 30% increase in eco-friendly vehicles
Revenue Growth $10 billion USD

Investors are encouraged to monitor these strategic initiatives closely as Hertz adapts and prepares for a robust future. For more details, visit their comprehensive vision for 2025 on Hertz's official site.

Conclusion

Hertz's extensive network of stores across the United States, focusing on strategic expansion, technological advancements, and a customer-centric approach, underscores its significant impact on the automobile rental market and the U.S. economy. With forward-thinking strategies that prioritize sustainability, digital enhancements, and expansion into new markets, Hertz is poised for continued growth and market leadership.

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