xMap vs Unacast
Unacast is an enterprise specialist in human-mobility and foot-traffic data. xMap is a broader foundation: a large POI base plus footfall, road traffic, parcels, and movement, with plain-language querying. Here is how they compare.
A mobility specialist, or a broad foundation
Both are data-first providers. Unacast specialises in human-mobility and foot-traffic data at enterprise scale, with visitation, real estate, and neighbourhood insights built on that movement layer. xMap spans a wider foundation: more than 300 million POIs in a 36-field schema, plus footfall, road traffic, 154M+ parcels with ownership, and origin-destination movement, all queryable in plain language with Polygon AI.
xMap and Unacast, side by side
Comparison based on publicly available information as of 2026. Verify current capabilities and pricing directly with each provider.
Three reasons teams choose xMap
A large POI base
300M+ POIs in a 36-field schema, a place foundation to anchor everything else on.
Road traffic and parcels too
Vehicle traffic and parcel ownership sit alongside mobility, in one provider.
Ask in plain language
Query any custom area with Polygon AI, in addition to raw export and API.
Choose xMap when
- You want a large POI foundation, not only mobility
- You need road traffic or parcel ownership alongside movement
- You want multiple data types from one provider
- You want to query any area in plain language
- You are feeding models or AI agents
Unacast is the better fit when
- Deep enterprise human-mobility data is the core need
- You want a dedicated visitation and movement specialist
- Their real estate and neighbourhood products fit your work
- You are standardised on their data feeds
- Movement is the primary signal you build on
xMap vs Unacast, answered
What is the main difference between xMap and Unacast?
Unacast is an enterprise specialist in human-mobility and foot-traffic data. xMap is a broader location-data foundation: more than 300 million POIs plus footfall, road traffic, parcels, and movement, queryable in plain language with Polygon AI.
Is xMap a good Unacast alternative?
Yes, especially if you want a large POI foundation and data types beyond mobility, such as road traffic and parcel ownership, from a single provider. Unacast remains strong for dedicated enterprise human-mobility and visitation data.
Does xMap provide foot traffic like Unacast?
Yes. xMap provides footfall showing how many people are present in an area by hour, plus origin-destination movement, alongside its POI base, road traffic, and parcels.
Does xMap offer road traffic and parcel data?
Yes. xMap includes vehicle distance travelled by location and more than 154 million parcels with ownership and value, which sit outside a pure mobility focus.
How is the data delivered?
xMap delivers through catalog export, API, and bulk, plus plain-language querying with Polygon AI. Unacast delivers primarily as raw data through API and feeds.
Which should I choose?
Choose Unacast for a dedicated enterprise mobility specialist. Choose xMap for a broad foundation across POI, footfall, road traffic, parcels, and movement. Some teams use xMap as the wider data layer.
Compare xMap against your current data
Book a walkthrough, or explore the catalog to see coverage, scale, and schema for yourself.