xMap vs Azira
Azira, formerly Near, is a location-intelligence platform built on movement data with an audience and marketing heritage. xMap is a raw data foundation across five data types. Here is how they compare.
Audience platform, or a data foundation
Azira is a location-intelligence platform built on movement data, with a strong heritage in audience segments and marketing activation, and products for retail and real estate insight. xMap is a raw data foundation: more than 300 million POIs in a 36-field schema, plus footfall, road traffic, 154M+ parcels with ownership, and origin-destination movement, delivered as data you export, call by API, or query in plain language with Polygon AI. One is oriented toward activating audiences; the other toward giving you the underlying data across many types.
xMap and Azira, side by side
Comparison based on publicly available information as of 2026. Verify current capabilities and pricing directly with each provider.
Three reasons teams choose xMap
Raw, not just activated
The underlying data across POI, footfall, traffic, parcels, and movement, ready for your own use.
Beyond movement
A 300M+ POI base plus road traffic and parcel ownership, well beyond audiences and place insights.
Ask in plain language
Query any custom area with Polygon AI, then export or call by API.
Choose xMap when
- You want raw data, not just prebuilt audiences
- You need a large POI base plus road traffic and parcels
- Your goal is analysis, enrichment, or modelling
- You want to query any area in plain language
- You are feeding data into AI or products
Azira is the better fit when
- Marketing and audience activation is the goal
- You want prebuilt movement-based audience segments
- You need campaign activation on top of the data
- A managed platform suits your team better than raw data
- Consumer behaviour insight is the primary use
xMap vs Azira, answered
What is the main difference between xMap and Azira?
Azira, formerly Near, is a location-intelligence platform built on movement data with an audience and marketing heritage. xMap is a raw data foundation across five data types: POI, footfall, road traffic, parcels, and movement, delivered as data you can export, call by API, or query in plain language.
Is xMap a good Azira alternative?
Yes, particularly if you want the underlying data for your own analysis and modelling rather than prebuilt audiences, and if you need a large POI base plus road traffic and parcel data. Azira remains strong for movement-based audiences and marketing activation.
Does xMap provide movement data like Azira?
Yes. xMap provides origin-destination movement between areas and footfall by hour, alongside its POI base, road traffic, and parcels.
Does xMap offer audience segments?
xMap provides the raw location data you can use to build your own segments and models. Azira leans toward prebuilt audiences and activation, which is a different emphasis.
How is the data delivered?
xMap delivers through catalog export, API, and bulk, with plain-language querying via Polygon AI. Azira is used primarily through its platform.
Which should I choose?
Choose Azira for movement-based audiences and marketing activation. Choose xMap for a raw, multi-dataset foundation to analyse, enrich, and feed AI.
Compare xMap against your current data
Book a walkthrough, or explore the catalog to see coverage, scale, and schema for yourself.