There are 84 The NOW Massage locations in the United States of America as of January 11, 2026. The state or territory with the most The NOW Massage locations is California, with 21 sites, accounting for roughly 25.0% of the total.


The NOW Massage operates 84 United States of America locations across 20 states. Largest clusters are in California, Texas, and Illinois; the top 10 states contain 82.1% of sites. Coverage is thinner in Oklahoma, Virginia, and Washington.

The NOW Massage shows strong visitor engagement: 37 locations are above the mean traffic score (mean: 47.27) and 11 qualify as highly visited.
The NOW Massage operates 84 locations across the United States, with California hosting the largest share at 21 locations (25.0%), followed by Texas with 11 (13.1%) and Illinois with 8 (9.5%). The top three states account for 47.6% of all locations, while the top ten states represent 82.1%. Colorado, Oregon, and Nevada offer the best access with the lowest population per location ratios, whereas Michigan, Virginia, and Washington are the most stretched markets, having the highest population per location.
Locations concentrate around major metros such as LosAngeles, Cook, Dallas, Orange, and Wake. The top 10 cities account for 47.6% of U.S. sites.

The NOW Massage has a total of 84 locations across the United States. The top 10 cities account for 47.6% of these locations, with Los Angeles, California leading at 9 locations. Other notable cities include Cook, Illinois with 6 locations, and Dallas, Texas, Orange, California, and Wake, North Carolina each with 4 locations.
Street-level clusters show corridors where multiple The NOW Massage locations sit within the same neighborhood indicating strong local presence and coherence. The NOW Massage operates a total of 84 nationwide.

The complete dataset of The NOW Massage locations across the United States of America is available for download, including coordinates, traffic patterns, and operational status.

The NOW Massage has 84 locations across the United States of America. The key variables shows the most infleuntial aspects for The NOW Massage locations nationwide. This provides a closer look of how The NOW Massage is operating from different prespectives.

The NOW Massage has the highest number of locations in California, which spans 423,965 km² with 21 locations. Texas, the largest state by area at 695,668 km², hosts 11 locations, while Illinois, the smallest among the listed states at 149,995 km², has 8 locations. Other notable states include Florida and Colorado, with 7 and 5 locations respectively.

The NOW Massage has a total of 69 locations across 10 states in the United States, with all locations currently open and none closed. California leads with 21 open locations, followed by Texas with 11 and Illinois with 8. Each state listed maintains a 100% open rate for The NOW Massage establishments.
This view compares activity near The NOW Massage locations across states. Using traffic scores observed around 84 sites, it highlights the busiest markets, states with a high share of above-average locations, and areas where activity is comparatively light. Use it to benchmark performance, prioritize field operations, and spot expansion or optimization opportunities.

The NOW Massage has the highest number of busy locations in California, with 5 out of 21 locations (23.8%). Colorado shows the largest percentage of busy locations at 40%, with 2 of 5 locations busy. Florida, Texas, and Arizona also have notable busy location shares, ranging from 27.3% to 33.3%. Several other states, including Illinois, Georgia, New Jersey, North Carolina, and Oregon, have smaller counts but maintain busy location percentages around 25% to 33.3%.
This section summarizes customer sentiment toward The NOW Massage. Using ratings and review totals from 84 locations, we highlight where scores are consistently high and where feedback volume is greatest. Average star ratings reflect perceived quality, while total reviews indicate engagement and reach across the network.

The NOW Massage has an average rating of 4.8 in Arizona, Florida, Georgia, North Carolina, and Oregon. Florida leads in review volume with 2,620 reviews, followed by Illinois with 2,489 and Texas with 2,386. California and Colorado complete the top five states by review count, with 2,291 and 1,113 reviews respectively.
The NOW Massage has the highest average rating of 4.8 in Arizona, Florida, Georgia, North Carolina, and Oregon. Florida leads in total reviews with 2,620, followed by Illinois with 2,489 and Texas with 2,386. California and Colorado also contribute significant review counts, with 2,291 and 1,113 respectively.

The NOW Massage has complete phone coverage in all listed states across the United States. California leads with 21 locations, all reachable by phone, followed by Texas with 11 and Illinois with 8. Each state in the table shows 100% phone availability for its total locations, indicating consistent customer accessibility.
The NOW Massage POI data enables clear measurement of footprint and demand. Analysts can rank states and cities by location count, compare coverage on a per-capita basis, and use traffic scores and review volumes to spot high-performing markets and under-served pockets. The result is an objective view of saturation, growth opportunities, and performance outliers.
For network planning, the data supports scoring candidate trade areas using location density, population per location, and nearby traffic intensity. Teams can evaluate cannibalization risk via nearest-store distance, surface whitespace along key corridors, and prioritize sites near retail anchors, campuses, or transit where observed activity is strongest.
Planners can map clusters and service gaps to understand commercial access at the neighborhood level. Per-capita coverage highlights communities with limited access, while changes in openings or closures signal shifts in activity. These insights inform corridor revitalization, streetscape and transit planning, and data-driven zoning decisions.