Footfall analytics for any location on Earth
Measure real-world foot traffic, dwell time, and trade areas across millions of places. No hardware, no guesswork.
Turn real-world movement into decisions
Footfall analytics is the measurement of foot traffic at physical locations using aggregated, privacy-safe location data mapped to precise place boundaries. Instead of counting people at a single door, it uses large-scale mobile location signals matched to the exact footprint of a place, so you can measure visits to any store, mall, restaurant, or region without installing hardware. The result is a comparable, always-on view of visitation across thousands of locations at once.
From location signal to measured visit
Location signals
Anonymous, consented device signals collected at scale across a population.
Place boundaries
Each signal is matched to a precise point-of-interest polygon, so a visit maps to the right place.
Visit modelling
Signals are cleaned and modelled into genuine visits, filtering out pass-through traffic.
Extrapolation
The sample is scaled to the wider population for comparable, reliable metrics.
More than a visit count
Visits
Total visits in a period. The headline measure of how busy a location is.
Unique visitors
Distinct people who visited. Separates loyal repeat traffic from one-time reach.
Dwell time
How long visitors stay. A proxy for engagement and conversion potential.
Visit frequency
How often the same visitors return. The signal for loyalty and habit.
Trade area
Where visitors travel from. Defines a location's true catchment.
Cross-visitation
What other places visitors go. Reveals competitors, complements, and partners.
Explore footfall on an interactive map
The xMap Footfall Map lets you explore real-world visitation with no setup. Search a location, see visit density, and drill into a single site's patterns. It is the fastest way to understand what footfall data looks like before you request a dataset for your own locations.
What teams use footfall data for
Site selection
Rank candidate locations by real visitation and catchment before signing a lease.
Benchmarking
Compare your stores against each other and competitors on visits, dwell, and loyalty.
Competitive intelligence
Track a rival's footfall and trade area, and measure the impact of their moves.
CRE valuation
Value and market a property on demonstrated foot traffic, not estimates.
OOH & local
Plan placements and measure lift against real visitation.
Custom geofences
Ask questions in plain language over any boundary you draw with Polygon AI.
Built on precise place data
Place-data precision
Visit accuracy is only as good as the boundaries behind it. xMap maps over 300 million places worldwide.
Metric depth
Dwell time, frequency, trade area, and cross-visitation, not just a visit count.
Global coverage
Countries and place types beyond a single market, so your analysis scales.
Flexible delivery
Interactive map, API, bulk export, and natural-language querying with Polygon AI.
Footfall analytics, answered
What is footfall analytics?
Footfall analytics is the measurement of foot traffic at physical locations using aggregated, privacy-safe location data mapped to precise place boundaries. It produces comparable metrics such as visits, unique visitors, dwell time, and visit frequency across many locations without any on-site hardware.
How is foot traffic measured?
Foot traffic is measured by collecting anonymous device location signals at scale, matching each signal to the exact boundary of a place, modelling those signals into genuine visits, and extrapolating the sample to the wider population. Accurate place boundaries are what make the resulting visit counts reliable.
What is the difference between footfall and foot traffic?
There is no difference. Footfall and foot traffic are two terms for the same thing: the volume and pattern of people physically visiting a location over time.
How accurate is mobile location footfall data?
Accuracy depends on sample size, signal quality, and above all the precision of the place boundaries used to attribute visits. High-precision boundaries can distinguish visits to adjacent businesses, while coarse ones blur them together. Footfall figures are robust modelled estimates for comparison and trend analysis rather than exact turnstile counts.
How much does footfall data cost?
Pricing depends on the locations, metrics, coverage, and delivery you need, so it is quoted per project. Book a consult to scope a dataset and get a quote.
Is footfall data privacy compliant?
Reputable footfall analytics uses anonymous, aggregated, consented location data and reports at the level of places and populations, not identifiable individuals. Always confirm a provider's compliance posture for the markets you operate in.
Get footfall data for your locations
Explore the interactive map, browse the catalog, or talk to the team about a custom dataset.