Once a dominant force in the fuel industry, Texaco remains a familiar name across U.S. highways. But what does Texaco look like in 2025? Is it still relevant, or is it mostly a brand clinging to past glory?

Let’s unpack the historical significance, current presence, and future trajectory of Texaco gas stations, from their iconic star logo to how they're adapting in a world shifting toward EVs and experience-focused convenience.

A Legacy Paved in Black Gold

Founded in 1901 in Beaumont, Texas, Texaco rose to prominence by branding itself as a coast-to-coast fuel provider, a rarity back then. Its legacy includes everything from sponsoring the Metropolitan Opera to iconic "Sky Chief" gasoline. For much of the 20th century, Texaco stations dotted American roads like mile markers of reliability.

But things began to shift in the early 2000s when Texaco was acquired by Chevron. While the brand survived the merger, it lost its corporate independence and market momentum.

Where Does Texaco Stand in 2025?

Today, Texaco operates primarily under Chevron’s umbrella. It retains a regional presence in select Southern and Western states — particularly in Texas, Louisiana, and parts of the Southeast.

Here’s how Texaco’s footprint looks in 2025:

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Texaco still has brand recognition and local loyalty especially in rural or legacy communities but it no longer competes on scale with the likes of Shell, BP, or even regional giants like QuikTrip or Casey’s.

How It’s Positioned Today

Texaco leverages its heritage and Chevron’s supply chain. Most Texaco stations are small-to-mid-sized convenience sites. Some recent upgrades have modernized locations with touchless payment, improved lighting, and cleaner layouts but there’s no unified nationwide refresh strategy.

The brand leans on three value pillars:

• Fuel Quality: Texaco fuels meet Chevron’s additive standards (Techron®)
• Franchise Flexibility: Lower barrier to entry compared to full Chevron branding
• Heritage Loyalty: Especially in Texas and Louisiana

EV Readiness? Not Quite There

Texaco's adaptation to the electric future is minimal. While Chevron has announced partnerships with EVgo and pilot installations of EV chargers, these have overwhelmingly rolled out under the Chevron name.

Here's a quick snapshot:

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The EV transition is likely to deepen the Texaco-Chevron divide, with the latter absorbing all forward-looking innovation.

Customer Sentiment in 2025

Customer reviews of Texaco remain a mixed bag. On the one hand, stations in urban areas tend to suffer from poor maintenance and outdated infrastructure. On the other hand, rural Texaco outlets often get praised for quick service, decent pricing, and clean bathrooms.

According to aggregated reviews (2024–2025):

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Is Texaco Worth Franchising in 2025?

For small business owners, Texaco still presents a lower-cost entry point into the fuel retail game. Compared to building out a BP, Shell, or Chevron site, Texaco franchises come with fewer restrictions and slightly reduced branding costs.

However, the tradeoff is clear: fewer national promotions, limited tech investments, and less visibility in the EV landscape.

Final Take: Heritage Isn’t Enough — But It Still Counts

Texaco’s story in 2025 is one of regional loyalty, slow evolution, and reliance on a legacy brand name. It survives — even thrives in pockets — not because it’s cutting-edge, but because familiarity still matters to a lot of Americans.

If you’re fueling up in Texas or Louisiana, chances are you’ll still see that red star glowing. And for many, that’s reason enough to stop.