Taiwan Restaurants and Cafes in 2023: Insights for F&B and FMCG Marketing Strategies

November 24, 2023
8 mins read
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One of the most popular island countries in East Asia— Taiwan, is known for its beef noodle soup, night market, and bubble tea. It’s not a surprise that Taiwan has a bubbling and competitive F&B industry.  As a tourist attraction, there are still so many opportunities for F&B businesses with the right strategies.

How can F&B businesses stand out in such a vibrant market, with fierce competition yet so many opportunities for generating huge business returns?

In today's market, every decision is driven by data, and the F&B and FMCG industries in Taiwan are no exception. These industries have experienced significant transformations in 2023, and as a location intelligence company committed to furnishing strategic insights for data-centric choices and risk management, we've dug into this industry to offer invaluable guidance for F&B and fast-moving consumer goods (FMCG) marketing strategies.

Taiwan boasts over 179,220 restaurants, cafes, and bakeries with distinctive offerings. Taiwan possesses a distinct food scene, formed by the unique mix of cultures.

Geographical Distribution

Geographical Distribution by province shows the dispersion of restaurants, cafes, and bakeries across different regions in Taiwan, clearly visualizing each establishment as a distinct point of interest (POI) on the map image below. What that means is that each point you see on the map represents a restaurant, cafe, or bakery.

Let’s look at the provinces with the highest and lowest establishment population in Taiwan from xMap’s data intelligence platform:

Taichung Province has the highest number of restaurants, cafes, and bakeries in Taiwan followed by New Taipei and Kaohsiung Provinces.

Taichung Province has over 22,793 restaurants, cafes, and bakeries,  New Taipei has over 22,299 and  Kaohsiung Province has 20,76921,499 counts.

Matsu Islands has the lowest establishment population with 206 restaurants, cafes, and bakeries followed by Kinmen province with 606 counts.

Taichung Province

The food and beverage scene in Taichung has as high as 22,793 F&B data points in the city alone. In Taichung Province, Xitun District has the highest number of restaurants, cafes, and bakeries with over 2,319 counts and most of these establishments are rated 5-star.

Traffic and Popularity Data

This is used to analyze how popular and busy a restaurant, cafe, or bakery is. This data is collected data from multiple phone sensors to come up with an index of how lively and busy each location is compared to others.

From the image above gotten from xMap platform, you can see the density of traffic spread across Taiwan. Areas with dark Green points have F&B establishments that are highly visited and areas with Greenish-Yellow color have above-average visitations.

5% of the 179,220 restaurants, cafes, and bakeries in Taiwan are highly visited restaurants, and 40 of these establishments have a 5-star rating.

23% of the restaurants, cafes, and bakeries in Taiwan receive above-average visitations from customers and 0.7% receive average visitations from customers.

How to Increase the Popularity and Traffic of Your F&B Business

The competition is fierce in the market but with location data, you can avoid common pitfalls and be a part of the 25% that make it to 15 years and beyond.

  1. Strategic Location Optimization with Insights from xMap: Use xMap's location intelligence to position your establishment in high-traffic areas in Taiwan, aligning with local preferences for optimal impact.
  2. Timely Operations by Observing Trends: Leverage xMap's real-time data to predict peak usage times, adjusting operational hours and promotions for maximum foot traffic during high-demand periods.
  3. Strategic Marketing Collaborations: Partner with local influencers or neighboring businesses based on insights from xMap's data. Identify potential collaborations that resonate with the community's interests, amplifying your restaurant, cafe, or bakery's visibility and attracting a broader customer base.

From our platform, you can find contacts from your target industry and export this data to your CRM platform.

Price Range of Restaurants, Cafes, and Bakeries

For success in the F&B industry, it's crucial to comprehend both your competitors' pricing and your own. Utilizing our location data, you can precisely determine effective pricing strategies that resonate with your target audience's preferences and current market trends of your target location.

Most of the restaurants in Taiwan are inexpensive. Out of 179,220 restaurants, cafes, and bakeries in Taiwan, there are 37,558 inexpensive establishments. 24,079 are moderately expensive, 1,006 are expensive, and F&B establishments that are very expensive are few.

Restaurants and cafes that are very expensive (which make up just 0.05% of the total F&B establishments in Taiwan) are mostly found in the following provinces: Taichung, Taipei, Tainan, Kaohsiung, and Hsinchu.

Conclusion

We just explored the vibrant F&B landscape in Taiwan and provided you with strategic insights from xMap's location data platform. From optimizing restaurant placement in high-traffic areas to leveraging real-time data for timely operations and establishing strategic marketing collaborations, we've uncovered practical ways for businesses to thrive.

In the ever-changing restaurant industry, where about 30% of the market transforms annually, xMap's data-driven solutions offer invaluable support for businesses to navigate challenges and tap into opportunities for strategic growth in Taiwan.

To obtain a free sample of our Taiwan Restaurants, Cafes, and Bakeries dataset, send us an email — sales@xmap.ai

Or visit our catalog page.

If you’d like data samples for other countries like Egypt, USA, Switzerland, Japa, Turkey, UAE, and more in MENA, North America, and Europe, please visit our platform and sign up

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