Burger King is one of the dominant players in England’s fast-food industry, competing with McDonald’s, KFC, and other quick-service restaurants (QSRs). With over 384 locations across the country, Burger King caters to urban commuters, suburban families, and highway travelers.
For businesses looking to invest in franchise expansion, site selection, or market research, understanding Burger King’s performance across different locations is crucial. Traffic data, customer ratings, and reviews provide valuable insights into the best-performing sites, helping businesses determine what makes a location successful.
This article explores key data points on Burger King locations in England, providing an in-depth analysis of their performance and helping businesses make data-driven site selection and expansion decisions.
Understanding traffic patterns at Burger King locations in England is crucial for evaluating site performance. The busiest locations tend to be in high-footfall areas, such as city centers, transport hubs, retail parks, and motorway service stations.
Based on the available data, we categorized locations into three traffic groups:
Burger King has 18 highly visited locations across England. These sites are typically found in districts like Rainham South, Sutton Central, Egham Town, Hanworth Park, Newport East, and Newport East. These locations benefit from strong demand during peak meal times and often feature dine-in, drive-through, and delivery options to maximize customer convenience.
A significant number of Burger King locations in England 299 in total fall within the above-average visitation bracket. These outlets form the core of Burger King’s retail network, strategically placed in suburban neighborhoods, secondary shopping hubs, and near universities or corporate offices. They experience consistent foot traffic throughout the week, with peak hours shaped by commuting patterns and lunchtime rushes. To broaden their reach and customer convenience, many of these restaurants also feature drive-thru facilities and delivery services.
Only 3 Burger King locations report average visitation levels. These sites are found in Harbury, Gordano Valley, and Birtley. Customer traffic at these locations fluctuates more significantly, with slow periods outside of peak hours. While these stores still serve a stable customer base, they may benefit from targeted marketing efforts or operational adjustments to increase footfall.
There are 64 Burger King locations where traffic data is currently unavailable. These may include newly opened stores, locations under renovation, or sites where digital tracking is limited.
By leveraging geospatial AI and data-driven insights, businesses can identify high-performing Burger King locations and optimize future site selection to maximize revenue and operational efficiency.
Customer ratings provide valuable insights into how Burger King locations in England are perceived by diners. A strong rating typically correlates with high foot traffic, good service, and positive word-of-mouth, while lower ratings often indicate operational challenges.
Based on available data, here’s how locations are distributed across different rating categories:
Understanding these rating trends can help investors, franchise owners, and site selection experts make better decisions about where and how to expand Burger King’s footprint in England.
Burger King competes on price with McDonald’s, KFC, and Greggs. Competitive pricing strategies, meal deals, and limited-time offers impact customer preferences. Understanding how Burger King locations are priced across England provides insight into affordability, target demographics, and regional pricing strategies.
In England, 370 Burger King locations are classified within the "moderately expensive" price range, indicating that Burger King positions itself as a premium fast-food chain when compared to budget-friendly rivals such as McDonald's. This pricing strategy reflects the brand’s emphasis on quality offerings and its attempt to capture a slightly upscale customer segment within the competitive fast-food market.
Only one location is categorized as "inexpensive." This could be an outlier due to local promotions, unique pricing strategies, or regional economic factors. If Burger King were to introduce more budget-friendly locations, it could expand its appeal to cost-conscious consumers.
13 locations lack available pricing data. These may be newly opened branches or locations where pricing information isn’t publicly disclosed.
Certain districts in England have a high concentration of moderately expensive Burger King locations. These areas tend to be urban centers, commercial zones, and districts with a high volume of students and commuters, where affordability is a key factor for daily customers.
Burger King’s performance in England depends on multiple factors, including traffic, location type, customer satisfaction, and service offerings. For investors, franchise owners, and market researchers, geospatial AI and location intelligence can provide real-time insights into where the next high-performing Burger King should be located. To explore similar market performance insights, you can check out how Costa Coffee locations in England are performing.
Want to leverage AI for smarter site selection? Explore xMap’s solutions today! Contact xMap to make inquiries about our datasets across countries and industries.
Whatever your goal or project size, we will handle it.
We will ensure you 100% satisfication.
"We focus on delivering quality data tailored to businesses needs from all around the world. Whether you are a restaurant, a hotel, or even a gym, you can empower your operations' decisions with geo-data.”