Burger King is one of the dominant players in England’s fast-food industry, competing with McDonald’s, KFC, and other quick-service restaurants (QSRs). With over 384 locations across the country, Burger King caters to urban commuters, suburban families, and highway travelers.

For businesses looking to invest in franchise expansion, site selection, or market research, understanding Burger King’s performance across different locations is crucial. Traffic data, customer ratings, and reviews provide valuable insights into the best-performing sites, helping businesses determine what makes a location successful.

This article explores key data points on Burger King locations in England, providing an in-depth analysis of their performance and helping businesses make data-driven site selection and expansion decisions.

Analyzing Traffic Data of Burger King in England

Understanding traffic patterns at Burger King locations in England is crucial for evaluating site performance. The busiest locations tend to be in high-footfall areas, such as city centers, transport hubs, retail parks, and motorway service stations.

Based on the available data, we categorized locations into three traffic groups:

Highly Visited Locations

Burger King has 18 highly visited locations across England. These sites are typically found in districts like Rainham South, Sutton Central, Egham Town, Hanworth Park, Newport East, and Newport East. These locations benefit from strong demand during peak meal times and often feature dine-in, drive-through, and delivery options to maximize customer convenience.

Above-Average Visitation

A large portion of Burger King locations—299 in total—fall into the above-average visitation category. These stores serve as the core of the brand’s network, strategically located in suburban areas, secondary shopping districts, and near universities or office complexes. They maintain steady traffic throughout the week, with peak hours influenced by local commuting and lunch rush patterns. Many of these locations also offer drive-through and delivery services to capture a wider customer base.

Average Visitation

Only 3 Burger King locations report average visitation levels. These sites are found in Harbury, Gordano Valley, and Birtley. Customer traffic at these locations fluctuates more significantly, with slow periods outside of peak hours. While these stores still serve a stable customer base, they may benefit from targeted marketing efforts or operational adjustments to increase footfall.

There are 64 Burger King locations where traffic data is currently unavailable. These may include newly opened stores, locations under renovation, or sites where digital tracking is limited.

By leveraging geospatial AI and data-driven insights, businesses can identify high-performing Burger King locations and optimize future site selection to maximize revenue and operational efficiency.

Rating Data of Burger King in England

Customer ratings provide valuable insights into how Burger King locations in England are perceived by diners. A strong rating typically correlates with high foot traffic, good service, and positive word-of-mouth, while lower ratings often indicate operational challenges.

Breakdown of Burger King Ratings in England

Based on available data, here’s how locations are distributed across different rating categories:

Implications for Site Selection & Market Research

• Highly rated locations can serve as benchmarks for understanding what contributes to customer satisfaction and loyalty.
• Lower-rated locations indicate operational weaknesses that potential franchisees should avoid or address before investment.
• The lack of rating data for most locations suggests an opportunity for deeper customer feedback analysis, potentially using AI-driven analysis tools like xMap’s Polygon AI.

Understanding these rating trends can help investors, franchise owners, and site selection experts make better decisions about where and how to expand Burger King’s footprint in England.

Pricing and Competiton

Burger King competes on price with McDonald’s, KFC, and Greggs. Competitive pricing strategies, meal deals, and limited-time offers impact customer preferences. Understanding how Burger King locations are priced across England provides insight into affordability, target demographics, and regional pricing strategies.

Moderately Expensive Locations

370 Burger King locations in England fall under the "moderately expensive" category. This suggests that Burger King is positioned as a premium fast-food brand compared to budget-friendly competitors like McDonald's.

Inexpensive Locations

Only one location is categorized as "inexpensive." This could be an outlier due to local promotions, unique pricing strategies, or regional economic factors. If Burger King were to introduce more budget-friendly locations, it could expand its appeal to cost-conscious consumers.

13 locations lack available pricing data. These may be newly opened branches or locations where pricing information isn’t publicly disclosed.

Breakdown of Burger King Pricing Data

Outstanding Districts with Moderately Expensive Locations

Certain districts in England have a high concentration of moderately expensive Burger King locations. These areas tend to be urban centers, commercial zones, and districts with a high volume of students and commuters, where affordability is a key factor for daily customers.

Key Insights for Businesses and Site Selection Experts

1. Traffic Volume Drives Performance: Locations near shopping centers, transport hubs, and highways see the most consistent demand.
2. Customer Experience Matters: Locations with high ratings (4.5+) tend to be newer, well-staffed, and well-maintained. Poor service and long wait times correlate with lower ratings.
3. Drive-Through Locations Are Critical: Over 120 Burger King locations in England offer drive-through options, catering to the growing demand for quick service and convenience.
4. Data-Driven Site Selection is Essential: AI-powered tools like xMap’s Polygon AI can analyze traffic trends and competitive positioning to identify high-potential locations for new Burger King outlets.

Conclusion

Burger King’s performance in England depends on multiple factors, including traffic, location type, customer satisfaction, and service offerings. For investors, franchise owners, and market researchers, geospatial AI and location intelligence can provide real-time insights into where the next high-performing Burger King should be located.

Want to leverage AI for smarter site selection? Explore xMap’s solutions today! Contact xMap to make inquiries about our datasets across countries and industries.