How Are Costa Coffee Locations in England Performing? Insights from Traffic, Pricing, and Customer Ratings Data

January 30, 2025
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Costa Coffee has firmly established itself as one of the leading coffee chains in the UK, with over 2,270 locations. For businesses interested in retail site selection or urban planning, Costa Coffee’s success provides valuable insights into how strategic placement, pricing, and customer experience can influence performance.

In this article, we’ll discuss the performance of Costa Coffee locations in England, by analyzing traffic, pricing, and customer ratings.

Traffic Data of Costa Coffee in England

Traffic data is one of the most critical indicators of a location's performance in the retail and hospitality industry. For Costa Coffee, understanding the levels of visitation across its network is essential for optimizing operations and identifying growth opportunities. Here's an analysis of Costa Coffee's traffic data based on geospatial insights:

Highly Visited Locations

Out of over 2,270 Costa Coffee locations in England, 140 stores are highly visited. These stores are typically found in urban areas, major transport hubs, and busy retail districts.

Above-Average Visitation

A significant portion of Costa Coffee locations, 1,502 stores, experience above-average visitation. These stores represent the backbone of Costa Coffee's network, providing reliable customer inflow while serving suburban neighborhoods, smaller cities, and secondary retail zones.

Average Visitation

A smaller group of 36 stores report average visitation. These locations may be newer, in developing areas, or face challenges such as strong competition or limited visibility.

Locations Without Traffic Data

Interestingly, 593 stores lack recorded traffic data. While this may be due to limitations in data collection or newer store openings, these locations represent untapped potential for Costa Coffee.

By analyzing traffic data, Costa Coffee and other cafe brands can make informed decisions to enhance performance at underperforming locations, reinforce strengths at high-traffic stores, and identify new expansion opportunities.

Districts with Highly Visited Costa Coffee Locations

Costa Coffee’s presence in England is strategically distributed across various districts, with some locations standing out due to their high levels of visitation. These districts serve as hubs for retail, business, and community activities, drawing customers consistently throughout the year. Below is a breakdown of the highly visited districts in England and the number of highly visited Costa Coffee locations in these districts.

District Number of Highly Visited Locations
Abbey 4
Town Centre 3
Central 2
Manor 2
Guildhall 2
Edgbaston 2
Old Town 1
Hailsham Central and North 1
Castle 1
Northgate 1
Biggin Hill 1
Rainham North 1
Peninsula 1
Westbourne 1
Eastbrook 1
St Mary's 1
Hillside 1

Ratings of Costa Coffee in England

Analyzing customer ratings is essential for understanding how Costa Coffee locations across England are perceived by their patrons. Based on the available data, the majority of locations (2,237 stores) do not yet have recorded ratings, indicating a potential gap in collecting and analyzing customer feedback at scale. Below is a breakdown of the ratings for stores where data is available:

Distribution of Ratings

  • High Ratings (4.5 to 5): A select number of locations (5 stores) achieved a perfect 5 rating, showcasing exceptional service, product quality, and overall customer experience. Similarly, stores with ratings between 4.3 and 4.8 (13 stores) demonstrate above-average performance, likely in areas with higher service standards.
  • Moderate Ratings (3.5 to 4.4): A majority of customers’ ratings fall within this range, covering 16 locations. These ratings suggest generally satisfactory experiences, with room for improvement in areas such as consistency, speed of service, or store ambiance.
  • Low Ratings (1 to 3.4): A handful of locations (10 stores) scored below 3.5, reflecting challenges such as operational inefficiencies, lower customer satisfaction, or site-specific issues. The lowest rating recorded is 1, highlighting significant dissatisfaction at that location.

Districts with Top-Rated Costa Coffee Locations and Their Population

Districts with Top-Rated Costa Coffee Locations and Their Population

A few districts in England stand out with 5-star-rated Costa Coffee locations, reflecting exceptional service and customer satisfaction in these areas. These locations likely prioritize high service standards, excellent product quality, and a welcoming ambiance, contributing to their stellar ratings. Below is a table showcasing the districts with 5-star Costa Coffee locations and their approximate population figures.

District Number of 5-Star Locations
Coldharbour 1
Upton 1
Barnfield 1
Derby 1
Mellor 1

Pricing Data of Costa Coffee in England

Costa Coffee positions itself as a moderately expensive coffee chain, offering customers a balance between premium quality and affordability. According to our analysis, the majority of Costa Coffee locations across England fall into the moderately expensive pricing tier, with 2,216 stores in this category.

Outstanding Districts with Moderately Expensive Pricing

Based on our data several districts with Costa Coffee locations stand out due to their moderately expensive pricing. These areas represent a combination of prime urban and suburban locations, which make them prime candidates for future retail chain expansions, especially for coffee shops and other quick-service businesses.

Here are some of the outstanding districts where Costa Coffee's pricing strategy has proven successful:

District Number of Costa Coffee Locations
Central 32
Castle 29
Abbey 19
Town 18
Westgate 9
Town Centre 9
Riverside 8
Arboretum 8
City and Hunslet 8
St Mary's 7
Langley Green 7
St Michael's 7
St Peter's 7
Victoria 6
Peninsula 6
Bargate 6

Reviews of Costa Coffee in England

Customer reviews highlight several recurring themes that shed light on Costa Coffee’s strengths and areas for improvement. There are 27 Costa Coffee locations in England with more than 1,000 reviews. They are located in Central, Castle, West End, St Mark's, Stone, Stratford and New Town, Hounslow Central, Tottenham Green, Noel Park, Borehamwood Brookmeadow, and Arboretum districts.

For more details on the reviews of all Costa Coffee locations in the United Kingdom, sign up for xMap Studio.

Opportunities for Optimization

Generative AI tools like Polygon AI can help businesses identify areas for improvement. For instance, by analyzing customer feedback at scale, Costa Coffee could pinpoint recurring pain points such as queue management and address them proactively.

Conclusion

In conclusion, for businesses looking to expand or optimize their operations, leveraging advanced tools like generative AI and geospatial analytics can unlock new opportunities and ensure long-term growth. Whether you’re planning a retail chain expansion or improving an existing network, Costa Coffee’s strategies provide a blueprint for success in a competitive market.

Contact xMap to make inquiries about our datasets across countries and industries.

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