Data Insights of Restaurants and Cafes in Massachusetts, United States: A Comprehensive Guide for Businesses

May 16, 2024
12 mins read
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Exploring the vibrant culinary landscape in Massachusetts, USA unveils a variety of dining establishments and cafes spread across its different areas. From Middlesex to Suffolk, Worcester to Essex, these locations are crucial in shaping the food customs of the state. This article discusses how food and beverage businesses are situated in different areas, detailing traffic, pricing, ratings, and online presence. The aim is to support restaurant and cafe owners in thriving in the constantly evolving food and beverage sector in Massachusetts through the use of geospatial intelligence.

How many restaurants and cafes are in Massachusetts, United States?

Massachusetts is famous for its variety of dining choices and successful food industry, boasting 18,706 restaurants and cafes throughout the state. This large variety demonstrates the diverse range of food choices offered, accommodating various preferences, options, and dining atmospheres. Massachusetts provides a wide variety of dining options, from quaint cafes in historic areas to high-end restaurants serving distinctive cuisines, giving both residents and visitors many chances to discover and savor. Massachusetts offers a varied selection of restaurants to suit all tastes, including traditional comfort food and innovative culinary creations. Intriguingly, there are 905,000 restaurants and cafes in the USA.

Distribution of Massachusetts, United States Restaurants and Cafes by Counties


Number of F&B Establishments

Middlesex County


Suffolk County


Worcester County


Essex County


Norfolk County


Bristol County


Plymouth County


Hampden County


Barnstable County


Berkshire County


The distribution of restaurants and cafes in Massachusetts, USA, shows a varied food scene in its counties. Middlesex County is at the forefront with 3,718 establishments, providing a diverse dining experience in both urban and suburban regions. Suffolk County, centered around Boston, comes in second with 2,375 dining establishments, showcasing the city's lively food scene. Worcester County is home to 2,138 establishments that highlight a mix of classic and modern dishes set against its scenic backdrop. Essex County boasts 2,082 restaurants and cafes, where coastal charm blends with culinary creativity, providing a glimpse of New England's seafaring legacy. Collectively, these counties create a vibrant representation of the diverse dining scene in Massachusetts.

Decoding Geospatial Data for Massachusetts, United States Restaurants and Cafes

Traffic Data

Traffic Label

Number of F&B Establishments

highly visited


above average visitation


average visitation


Examining traffic data offers important information on how popular and how many people visit food and drink businesses throughout Massachusetts. It is clear that some restaurants are drawing substantial interest and visitors, with 1,990 venues considered highly visited, 9,278 experiencing above-average visitation, and 167 rated as having average visitation. Businesses must comprehend these traffic patterns in order to plan marketing strategies effectively, enhance operational efficiency, and take advantage of growth opportunities in the competitive F&B industry in the state.

Price Range

Price Range

Number of F&B Establishments

Very expensive




Moderately expensive




When you delve into the dining options in Massachusetts, you will find a range of prices to suit different budgets. 47 venues at the high end are classified as "very expensive," offering luxurious dining experiences. Descending the scale, 307 businesses are categorized as "expensive," providing high-end dining choices at a somewhat more affordable price point. There are 5,894 moderately priced choices that cater to individuals who want high-quality dining experiences without spending too much money. Additionally, Massachusetts has 7,013 "inexpensive" dining options, showing that there are affordable choices for everyone and highlighting the state's diverse culinary scene.


Analyzing the evaluations of dining and drinking establishments in Massachusetts reveals a wide range of customer interactions. It is clear that many dining spots excel in customer satisfaction, with 594 venues having a perfect 5-star rating and a significant number of establishments receiving high ratings between 4.6 and 4.9. Even establishments with ratings slightly lower than the highest tier, ranging from 4.5 to 4.3, still make up a substantial part of the state's businesses, showing overall high quality. Even though some establishments may have lower ratings, the dining scene in Massachusetts seems to consistently offer positive experiences for customers.

Number of Reviews

Examining the trend chart of dining establishments in Massachusetts using review counts offers information on customer participation and contentment levels. The data suggests that as the number of reviews increases, there is a gradual decrease in the quantity of establishments receiving them, showing that a smaller number of businesses are getting a larger amount of reviews. One example is that there are 273 places with just one review, then the number decreases to 225 with two reviews, 167 with three reviews, and so on. Interestingly, there is a small increase in reviews for businesses with 9, 8, and 10 reviews, indicating that customers may pay more attention to or scrutinize these establishments. In general, this pattern underscores how crucial customer feedback is in influencing perceptions and decision-making in the dining scene of Massachusetts.

Phone Numbers

In Massachusetts, 17,528 food and beverage establishments have listed their phone numbers for better customer communication. On the other hand, 1,178 establishments lack phone numbers, making it difficult for customers to book appointments or ask questions. This information highlights the different levels of accessibility and convenience in restaurants throughout the state.

Popular Websites

In Massachusetts, while 3,466 food and beverage establishments lack a website presence, others utilize various online platforms to engage with customers. Among these, popular websites include Domino's (133), Honey Dew Donuts (68), Nouria Energy (33), and Marylou's Coffee (26). Additionally, Tatte Bakery (18), Big Y (17), Caffe Nero (17), and Comella's Restaurants (11) are notable choices for those seeking culinary information online. These numbers highlight the diverse approaches businesses take to connect with patrons in the digital sphere, enhancing accessibility and engagement within the state's dining landscape.


To conclude, Massachusetts offers a varied culinary scene, with a wide range of restaurants and cafes and cafes found in its different counties. This guide uses geospatial analysis to offer crucial information on distribution patterns, pricing strategies, and online visibility, helping businesses succeed. Massachusetts boasts over 18,000 dining options that accommodate various tastes and budgets, showcasing its culinary quality. Using geospatial intelligence helps companies choose the best locations, improve efficiency, and adjust to market changes to maintain success in this thriving sector.

Leveraging xMap for F&B Businesses in Massachusetts, United States

  • User-Friendly Interface: xMap simplifies navigation for Massachusetts' F&B businesses with intuitive tools, aiding quick interpretation of geospatial data for informed decision-making.
  • Operational Efficiency: xMap enables F&B businesses to optimize operational processes such as delivery routes, staffing schedules, and resource allocation, leading to increased efficiency and cost savings in Massachusetts.
  • Customer Feedback Analysis: Incorporate geospatial data from xMap to analyze customer feedback and sentiment across different regions, enabling businesses to address issues promptly and improve overall customer satisfaction in Massachusett
  • Expansion Planning: Use xMap insights to identify strategic locations for Massachusetts expansion, guiding informed decisions on new site selection and market entry strategies.

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