What's in Morocco that makes F&B and FMCG companies suddenly asking for market research about it?
Lately we've been receiving multiple requests about Morocco, here is an overview:
* + 73,307 Restaurant and cafe in the market
* Casablanca top the scene with the highest concentration of 15,281 establishment
* Rabat the capital has less than 10K lower than Casablanca and Marakesh
"This is identical to Turkey"
The capital had way less commercial facilities compared to the tourist destination Istanbul and others cities.
Tourism growth can be captured and measured by amenities and facilities. Demand generate the market supply.