Mobility Data - Saudi Arabia

Mobility data in Saudi Arabia comprises a segmented GPS movement dataset, invaluable for business geotargeting, mobility studies, urban planning, and traffic management. While maintaining strict privacy measures, the data furnishes valuable insights crucial for informed decision-making across the Saudi market landscape.

Vital Mobility Data Insights across the Saudi Arabia

Mobility data in Saudi Arabia offers a high-granularity movement database essential for urban planning, advertisement targeting, mobility analysis, research studies, and a multitude of other applications.


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Download a subset of mobility database and movement data in Saudi Arabia with future updates

Key Variables

Mobility data in Saudi Arabia offers a high-granularity movement database essential for urban planning, advertisement targeting, mobility analysis, research studies, and a multitude of other applications.

Specific visit time (hh:mm:ss)
Day of the week (Monday, Tuesday, etc.)
Time zone of visit location
Latitude coordinate
Calendar date of visit
Time of visit in Unix timestamp format
Unique identifier for privacy-protected device tracking
Longitude coordinate
Unique identifier for privacy-protected device tracking

Use Cases

How can this dataset benefit you?

Market Expansion and Retail Site Selection

Retail businesses can use the mobility data to identify high-traffic areas and consumer movement trends across different regions of Saudi Arabia. This information is crucial for making informed decisions about where to open new stores, how to allocate marketing resources, and when to launch promotions to capture the right audience. It helps businesses strategically expand their presence and increase their market share in the region.

Tourism Development and Management

Tourism boards and hospitality businesses can analyze visitor movements and preferences to better cater to the needs of tourists. This data assists in identifying popular attractions and peak travel times, which can be used to optimize local tourism strategies, improve visitor experiences, and promote underexplored destinations. Effective use of this data can significantly boost tourism revenue and enhance the attractiveness of Saudi Arabia as a travel destination.

Smart City Development and Planning

Local governments and urban planners can utilize this dataset to monitor urban mobility and assess the effectiveness of current infrastructure. Insights gained can guide the development of smart city initiatives, such as the implementation of intelligent traffic systems, energy-efficient public lighting, and automated public services. This approach promotes sustainable urban growth and improves the quality of life for residents.

Saudi Arabia movement and mobility - All what you need to know

Mobility data and footfall data are terms often used in the fields of urban planning, retail, and transportation to describe different types of movement-related information:

Mobility Data

Mobility data is a comprehensive dataset tracking the movement patterns of individuals or vehicles across different locations and time frames. Collected from sources like GPS devices, mobile phones, and transportation systems, it provides insights into travel behaviors, routes, transportation modes, and timing. This information is instrumental for urban planners, transport authorities, and businesses, enabling them to optimize traffic management, plan transportation networks, enhance public transit systems, and forecast travel demands effectively.

Footfall Data

Footfall data offers precise measurements of the number of individuals moving or visiting specific spaces, such as retail stores, malls, public squares, or event venues. Captured through sensors, CCTV cameras, or manual counts, it serves as a vital tool for analyzing marketing effectiveness, store performance, and layout efficiencies for retail businesses. Furthermore, footfall data aids in evaluating the popularity of public spaces, contributing to the planning and management of urban areas, thereby enhancing safety, accessibility, and economic vitality.

To derive this data and understand retail, mobility and real estate performance, anonymized mobile phone data is the base and essence of this information. 

Example about Al Nakheel Mall

Nakheel Mall was officially inaugurated on November 28, 2019 at a cost of AED 1.2 billion.

The mall also provides access to 240-meter-high observation deck sits at the top of The Palm Tower, providing vistas of the archipelago

Location Pins report (heat map)

Most of the visitors of Al Nakheel Mall are clustered in in the south-east with this rounded like path, the country can be identified and performance of stores can be utilized

Origin of trips

Understanding the origin of visitor traffic is crucial for deciphering visitor behavior. The report below utilizes extensive data to estimate visitor inflow and their origins.

Visitors inflow

The fluctuating influx of visitors to Al Nakheel Mall over time is depicted in the trend graph, offering insights into daily visitor patterns. 

Analysis of this data empowers stakeholders to discern trends such as peak days and seasonal variations, aiding in strategic decisions regarding operations and marketing strategies.

Distribution of Visits by Days of the Week

The distribution of visits by days of the week provides insights into the varying levels of foot traffic experienced by Al Nakheel Mall, aiding in operational planning and resource allocation.

Distribution of Visits by Hours of the Day

Analyzing the distribution of visits by hours of the day unveils the peak periods of activity at Al Nakheel Mall, informing staffing schedules and optimizing customer service strategies.

Transportation Patterns

Our Transportation Patterns Data offers a comprehensive view of commuting behaviors and travel habits within Saudi Arabia, shedding light on how residents and visitors navigate between cities such as Riyadh, Jeddah, and Dammam. Vital for urban planning and infrastructure development, this anonymized dataset safeguards privacy while providing invaluable insights into transportation dynamics.

Traffic Flow Analytics

Traffic Flow Analytics Data meticulously captures the intricate dynamics of vehicle movements across Saudi Arabia's major road networks. This dataset proves indispensable in crafting advanced traffic management systems and alleviating congestion in burgeoning urban centers such as Riyadh and Jeddah, offering anonymized insights into the daily traffic patterns of the populace.

Location Analytics

Location Analytics Data holds significant importance for businesses and urban planners in Saudi Arabia, providing comprehensive insights into spatial movement trends across regions like Riyadh's Diplomatic Quarter or Jeddah's Corniche. This anonymized dataset aids in deciphering the factors driving foot traffic, essential for strategic retail location planning, event coordination, and real estate development initiatives throughout the kingdom.

Route Usage

Route Usage Data delves into the utilization patterns of transportation routes across Saudi Arabia, providing valuable insights for transport authorities. Through meticulous analysis, this anonymized dataset enables the enhancement of public transit systems and road networks to meet increasing demands, ensuring seamless movement of individuals and goods within cities such as Riyadh and Jeddah.

Movement Tracking

Movement Tracking Data offers detailed insights into movement patterns across Saudi Arabia, supporting businesses and government agencies in understanding pedestrian and vehicular flows in cities like Riyadh, Jeddah, and Dammam. This anonymized dataset plays a crucial role in enhancing safety measures, optimizing urban layouts, and improving overall mobility in these dynamic metropolitan centers.

Mobility Pattern Analysis

Mobility Pattern Analysis Data provides a comprehensive study of commuting behaviors across diverse regions of Saudi Arabia, aiding stakeholders in crafting targeted strategies for transportation, urban development, and commercial investments. Utilizing anonymized data, insights gleaned from cities such as Riyadh and Jeddah inform nuanced decision-making, facilitating the optimization of mobility solutions tailored to local movement trends.

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Frequently Asked Questions

Find answers to commonly asked questions about our spatial analyst platform.

Can tourism agencies use the Mobility Data - Saudi Arabia to improve visitor experiences?

Absolutely. Tourism agencies and hospitality businesses can analyze tourist flows and preferences to optimize travel routes, enhance local attractions, and create targeted marketing strategies. This information helps in managing visitor capacities, improving the tourism infrastructure, and offering personalized experiences that attract more tourists and increase overall satisfaction.

What benefits does the Mobility Data - Saudi Arabia offer to the retail industry?

Retailers can use this dataset to analyze foot traffic and consumer movement trends to optimize store locations, plan effective marketing campaigns, and tailor store offerings to meet local demands. This strategic use of data helps in maximizing footfall, increasing sales, and expanding market presence effectively across diverse Saudi markets.

How can this dataset enhance smart city planning?

This dataset provides detailed insights into traffic patterns and mobility trends across Saudi Arabia, which are essential for developing smart city initiatives. Urban planners can leverage this data to implement intelligent traffic management systems, enhance public transportation, and improve urban infrastructure, leading to more efficient cities and improved resident satisfaction.

Muneeb Rehman
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