There are 154 Primerica locations in the United States of America as of February 15, 2026. The state or territory with the most Primerica locations is California, with 28 sites, accounting for roughly 18.2% of the total.


Primerica operates 154 United States of America locations across 30 states. Largest clusters are in California, Florida, and Texas; the top 10 states contain 63.6% of sites. Coverage is thinner in Mississippi, Oregon, and SouthCarolina.

Primerica shows strong visitor engagement: 0 locations are above the mean traffic score (mean: 36.43) and 0 qualify as highly visited.
Primerica has a total of 154 locations across the United States, with California leading at 28 locations (18.2%). The top three states—California, Florida, and Texas—account for 36.4% of all locations, while the top ten states represent 63.6%. Wyoming offers the best access with one location per 192,643 people, whereas Massachusetts is the most stretched, with one location serving approximately 6.98 million residents.
Locations concentrate around major metros such as LosAngeles, SanBernardino, Orange, Maricopa, and Cook. The top 10 cities account for 28.6% of U.S. sites.

Primerica operates 154 locations across the United States, with the top 10 cities accounting for 28.6% of these. Los Angeles, California leads with 6 locations, followed by San Bernardino, California, Orange, Florida, and Maricopa, Arizona, each with 5 locations. Other notable cities include Cook, Illinois, El Paso, Colorado, and Gwinnett, Georgia, each hosting 4 locations.
Street-level clusters show corridors where multiple Primerica locations sit within the same neighborhood indicating strong local presence and coherence. Primerica operates a total of 154 nationwide.

The complete dataset of Primerica locations across the United States of America is available for download, including coordinates, traffic patterns, and operational status.

Primerica has 154 locations across the United States of America. The key variables shows the most infleuntial aspects for Primerica locations nationwide. This provides a closer look of how Primerica is operating from different prespectives.

Primerica's presence spans several U.S. states with varying land areas. Texas is the largest state by area at 695,668 km², hosting 11 locations. California follows with 423,965 km² and 28 locations, while Illinois is the smallest among the listed states with 149,995 km² and 6 locations. Notably, New Jersey and New York have location counts but lack area data.

Primerica's business status across ten U.S. states shows a strong majority of open locations. Florida, Texas, Illinois, New York, Wisconsin, New Jersey, and Ohio each report 100% open businesses. California has 92.9% open with 26 out of 28 locations operational, while Georgia and Pennsylvania show slightly lower open rates at 87.5% and 80.0%, respectively. The highest number of total locations is in California with 28.
This view compares activity near Primerica locations across states. Using traffic scores observed around 154 sites, it highlights the busiest markets, states with a high share of above-average locations, and areas where activity is comparatively light. Use it to benchmark performance, prioritize field operations, and spot expansion or optimization opportunities.

Primerica has a total of 28 locations in California, with only one marked as busy, representing 3.6% of its presence there. In contrast, the brand's locations in Florida, Georgia, Illinois, New Jersey, New York, Ohio, Pennsylvania, Texas, and Wisconsin show no busy locations, despite having between 5 and 17 sites in each state. California stands out as the only state with any busy locations for Primerica.
This section summarizes customer sentiment toward Primerica. Using ratings and review totals from 154 locations, we highlight where scores are consistently high and where feedback volume is greatest. Average star ratings reflect perceived quality, while total reviews indicate engagement and reach across the network.

Primerica's highest average ratings of 5.0 were recorded in Illinois, New Jersey, New York, and Ohio, with California close behind at 4.9. New Jersey also led in review volume, contributing 186 reviews, followed by Florida with 154 and California with 140. Texas and Georgia rounded out the top five states by number of reviews, with 70 and 57 respectively.
Primerica's highest average ratings of 5.0 were recorded in Illinois, New Jersey, New York, and Ohio, with California close behind at 4.9. New Jersey led in total reviews with 186, followed by Florida with 154 and California with 140. Texas and Georgia contributed 70 and 57 reviews respectively, indicating strong regional engagement.

Primerica achieved full phone coverage in all listed states across the United States. California led with 28 out of 28 contacts having phone coverage, followed by Florida with 17 out of 17 and Texas with 11 out of 11. Each of the remaining states, including Georgia, Illinois, New Jersey, New York, Wisconsin, Ohio, and Pennsylvania, also reported 100% phone coverage.
Primerica POI data enables clear measurement of footprint and demand. Analysts can rank states and cities by location count, compare coverage on a per-capita basis, and use traffic scores and review volumes to spot high-performing markets and under-served pockets. The result is an objective view of saturation, growth opportunities, and performance outliers.
For network planning, the data supports scoring candidate trade areas using location density, population per location, and nearby traffic intensity. Teams can evaluate cannibalization risk via nearest-store distance, surface whitespace along key corridors, and prioritize sites near retail anchors, campuses, or transit where observed activity is strongest.
Planners can map clusters and service gaps to understand commercial access at the neighborhood level. Per-capita coverage highlights communities with limited access, while changes in openings or closures signal shifts in activity. These insights inform corridor revitalization, streetscape and transit planning, and data-driven zoning decisions.