Southern USA is the biggest census region and division in the United States. It consists of 17 states and each state is assigned to 3 divisions.

• South Atlantic: Delaware, District of Columbia, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, and West Virginia.
• East South Central: Alabama, Kentucky, Mississippi, and Tennessee.
• West South Central: Arkansas, Louisiana, Oklahoma, and Texas.

With such a vast population, the gas station industry in the Southern USA is a competitive market and location data is crucial for understanding the key parameters of the market: the distribution of gas stations across states, traffic details, price ranges, and online presence.

In this comprehensive article, xMap’s data platform will provide an in-depth look into the gas station industry of Southern USA in 2024, offering valuable insights for making data-driven decisions.

How Many Gas Stations are in Southern USA?

There are 93,143 gas stations in Southern USA spread across all 17 states. Each point you see on the map below represent a gas station in Southern USA.

Distribution of Gas Stations in Southern USA by States.

xMap Studio, reveals the following insight into gas stations in Southern USA:

• While there are over 93,143 gas stations in Southern USA, there are significant regional variations. The population of gas stations in urban areas are higher than in rural areas. Setting up a new gas station in an urban area requires detailed planning and will attract strong competition. On the other hand, expanding to rural areas may result in less competition but also means catering to a smaller population.
• The 7 states with the highest population of gas stations in Southern USA includes: Georgia, North Carolina, Tennessee, Alabama, Virginia, South Carolina, and Louisiana respectively.
• Georgia has 8,952 gas stations making it the state in Southern USA with the highest number of gas stations, followed by North Carolina with 7,984 gas stations.
• Delaware have the lowest recorded number of gas stations with just 405 gas stations listed.

Why is POI Data Important For Gas Station Businesses?

Here’s a quick run down of what POI data like the one above can do for gas station businesses.

• Market Analysis and Competitive Intelligence: POI data provides businesses with a clear understanding of the density in a given region, enabling businesses to understand market saturation, identify competitive gaps, and develop strategies to outperform competitors.
• Strategic Site Selection: Access to detailed and structured POI data helps gas station businesses choose optimal locations for new stations by analyzing areas with high demand and lower competition. With xMap studio, you can also visualize data on a map that can be filtered to search for the precise data you need.
• Operational Efficiency: POI data supports logistical planning and operational management by providing information on existing gas station networks, helping businesses optimize supply chains, manage inventory effectively, and improve overall service delivery.

Key Data Insights for Gas Stations in Southern USA

75% of all business data contains geographic information and 80% of all business decisions involve geographic data. According to the Special Issue **Axioms of Decision Support System,** organizations that leverage their increasing volume of geospatial data have the potential to enhance their strategic and organizational decisions. So let’s take a look at some geospatial data you can leverage to make data-driven decisions:

Gas Stations with Websites

Out of 93,143 gas stations in the Southern USA, 57,409 have their own websites. That’s over 50% of gas stations in this region actively using websites for marketing and customer engagement.

While the percentage of online-active gas stations in the Southern USA is lower compared to the Northeast and Midwest regions, this trend still highlights the growing focus on digital presence, online visibility, and easy accessibility by fuel and service station businesses in the South.

Top 10 Gas Stations with the Highest Volume of Websites

In Southern USA, these gas station brands have the highest volume of websites spread across several states:

• Shell
• Exxon
• Valero
• Circle K
• Chevron
• Bp
• Mobil
• Murphy USA
• Sunoco Gas Station
• Citgo

Gas Stations with Phone Numbers

80,729 out of 93,143 gas stations in Southern USA have listed phone numbers. This is crucial for providing better customer service.

Here are 3 reasons why 78% of gas stations have a phone number customers can call:

• Providing assistance: Having a phone number allows customers to quickly reach out for assistance, inquire about services, and receive immediate answers, improving overall customer satisfaction.
• Handling Emergency: A readily available phone number is crucial for providing timely help to customers facing emergencies, such as vehicle breakdowns or fuel shortages, ensuring safety and reliability.
• Building Trust: Direct communication through a phone number fosters stronger relationships with customers, allowing businesses to gather feedback, address concerns, and offer personalized service, leading to higher customer loyalty and retention.

Price Range of Gas Stations in Southern USA

10,983 gas stations in Southern USA are recognized as being moderately expensive.

6,199 gas stations in Southern USA are recognized as being inexpensive and just 5 gas stations are recognized as expensive. Most gas stations have a mid-range point to cater to a broad customer base.

Reviews of Gas Stations in Southern USA

In the Southern USA, only four gas stations have received more than 5,000 customer reviews. These stations are located in the states of Oklahoma, Texas, and Tennessee.

Among them, the gas station with the highest number of reviews is Pops 66, based in Oklahoma. This location is not only known for its fuel services but is also recognized as a tourist attraction and an American restaurant.

Ratings of Gas Stations in Southern USA

There are over 5,478 gas stations within the range of 4-5 star ratings from customers. Regions and states with higher population of people have stronger community engagement, hence more customer ratings.

The top 7 gas stations in Southern USA with the Highest 5-Star Rating are: Valero, Citgo, Chevron, Marathon, Shell, Bp, and Texaco.

How to Navigate Competition in Southern USA?

xMap's Southern USA data is a vital resource for businesses looking to optimize their operations and strategies in Southern USA or the gas station industry in general. Here's how xMap can boost your business decision-making:

• Elevating Customer Satisfaction: Delivering an outstanding customer experience is crucial in the competitive Southern market. Gas stations are focusing on enhancing amenities such as loyalty programs, tailored promotions, and premium food and beverage options to attract and retain customers. The addition of convenience stores within gas stations offers extra value, transforming these locations into one-stop-shops for gas and essentials. Our dataset allows you to uncover and analyze critical insights about specific gas stations, including the marketing strategies and customer engagement efforts that drive customer loyalty and retention.
• Utilizing Geospatial Data for Strategic Insights: Accurate geospatial data is key to making informed decisions in the gas station industry, providing insights for location selection, market analysis, and risk management. xMap offers comprehensive data on traffic flows, population density, and competitor locations, helping businesses pinpoint high-potential sites for new stations and refine existing operations.
• Enhancing Operational Performance: xMap's data assists gas station businesses in streamlining their operations. This leads to reduced operational expenses and increased service reliability, which are essential for sustaining a competitive advantage in the Southern USA market.

Conclusion

xMap is your trusted partner in navigating the gas station industry, providing the tools and insights needed to thrive in 2024 and beyond. Whether you're focused on the broader Southern USA or looking into specific markets like Texas, our platform offers valuable resources to help you grow. For a deeper look at localized trends, don’t miss our detailed breakdown on Texas gas station data insights.

Subscribe to xMap Studio here to get access to the USA Gas Stations 2024 - Southern USA dataset and start making data-driven business decisions — all for just $79 a month, billed annually.

Ready to transform your business with advanced location intelligence? Contact sales@xmap.ai to learn more and request free samples.