Restaurants Landscape in Morocco in 2023

August 26, 2023
3 min read
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Morocco, a captivating fusion of culture and landscapes, sets the stage for an extraordinary experience. Its culinary realm boasts a staggering 73,305 restaurants and cafes, with key cities like Casablanca, Rabat, and Marrakesh contributing 15,281, 9,689, and 10,722 establishments respectively. Remarkably, 10,882 of these establishments have seamlessly integrated into the digital age with dedicated websites.

For global food manufacturing leaders, this data-driven environment is a goldmine. Analyzing consumer preferences and regional trends empowers precise production and distribution strategies. With over 10,000 digitally connected venues, real-time insights are metamorphosing Morocco's food industry.

Numbers of Restaurants / Cafe's per Province

73,305 restaurants and cafes scattered across the country. Casablanca leads the pack with 15,281, closely followed by Rabat with 9,689, and Marrakesh with 10,722.

Morocco restaurants Statistics
Morocco restuarants / cafe's per province

Using data to scale sales for FMCG and CPG companies

Harnessing the power of data to scale sales of food products opens a realm of strategic opportunities. By leveraging data-driven insights, businesses can finely tune their approach, from personalized marketing to efficient supply chains.

Casablanca Restaurants / Cafe's

Precision Targeting

Data-driven insights enable companies to precisely identify their target audience, tailoring marketing efforts to reach the right customers, leading to improved conversion rates.

Exact Location on the map and address information of restaurants in Morocco

Demand Forecasting

Analyzing historical and real-time data helps predict demand trends accurately, allowing companies to adjust production and distribution accordingly, reducing overstock or shortages.


Data allows customization of offerings based on customer preferences, enhancing the overall shopping experience and fostering brand loyalty.

Market Trend Analysis

By monitoring market trends and competitor activities, businesses can proactively adapt their products and strategies to stay relevant and competitive.

Supply Chain Efficiency

Data-driven insights streamline the supply chain, minimizing inefficiencies and reducing operational costs.

Customer Insights

Data helps companies understand customer behavior, preferences, and feedback, enabling the development of products that align with consumer desires.

Geographical Expansion

Analyzing data on regional preferences and purchasing behaviors assists companies in expanding to new markets more effectively.

Inventory Management

Accurate data insights prevent overstocking or stock outs by aligning inventory levels with demand fluctuations.

Promotion Effectiveness

Data allows companies to evaluate the impact of different marketing and promotional strategies, enabling the refinement of campaigns for maximum ROI.

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