Navigating Virginia's Gas Stations: A Comprehensive Guide to Site Selection for Businesses

April 12, 2024
10 mins read
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While traveling through the roads and streets of Virginia, tourists come across a crucial aspect of the state's infrastructure: gas stations. These stations not only provide fuel, but also act as centers for various activities, business transactions, and gathering of information. 

“Information is the oil of the 21st century, and analytics is the combustion engine.” - Peter Sondergaard

This sentence sums up our investigation into Virginia's gas stations. In this comprehensive guide, we delve into the dynamics of this essential sector, uncovering insights driven by data and analytics that fuel not only vehicles but also the state's economy and societal trends. Join us on a journey through the labyrinth of Virginia's fueling landscape, where every pump holds a story and every transaction leaves a trail of valuable information.

How many gas stations are in Virginia?

There are 7,539 gas stations spread throughout Virginia, making for a formidable network in the state. From urban areas to rural regions, these stations function as vital hubs for both tourists and residents, offering not only fuel for vehicles but also a range of amenities and services. Virginia gas stations cater to a range of needs and contribute to the local economy by serving customers who may just be purchasing coffee or opting for a complete package including a full tank refill and car wash. These numerous stations not only provide convenience, but also act as a tangible manifestation of Virginia's constantly evolving transportation system. Notably, there are 196,643 gas stations in the USA.

Distribution of Virginia’s Gas Stations by Counties


Number of Gas Stations

Fairfax County


Virginia Beach city


Henrico County


Prince William County


Chesterfield County


Loudoun County


Chesapeake city


Richmond city


Norfolk city


Newport News city


Hanover County


Hampton city


Spotsylvania County


Fairfax County in Virginia, the county with the highest population, has 408 gas stations which indicate its strong economy and dense population. Fairfax County's wide range of gas stations provides easy access to fuel for its busy communities, commuters, and visitors. Virginia Beach city, situated on the southeastern coast of the state, is home to 269 gas stations that serve the local coastal residents as well as the visiting tourists. Henrico County, a section of the Greater Richmond area, is home to 225 gas stations that cater to fueling needs in urban and suburban locations. Furthermore, Prince William County and Chesterfield County, each with 208 and 203 gas stations, respectively, are crucial components of Virginia's fueling infrastructure as they cater to their expanding populations and varied communities.

Decoding Geospatial Data for Virginia’s Gas Stations

Price Range

In Virginia, gas station prices vary, meeting the needs of different consumer preferences and budget limits. With 1,158 gas stations classified as cheap, drivers have many choices for budget-friendly refueling, offering economical solutions for daily travel requirements. On the other hand, 788 gas stations are classified as moderately costly, providing a mix of price and facilities. This range of prices demonstrates the competitive environment of the fuel market in Virginia, with stations aiming to draw in customers while still making a profit. Motorists in Virginia have a variety of options when it comes to gas stations, whether they are looking for affordable prices or are willing to spend more for extra conveniences to meet their preferences.

Number of Reviews

The trend diagram for Virginia's gas stations by review count showcases interesting patterns. Most stations have fewer reviews, with a peak at one review (350 stations) and a gradual decline as the review count increases. There's a slight uptick at eight reviews (165 stations) but a general decline thereafter, stabilizing briefly around 19 reviews before dropping again. Notably, a cluster of stations has 85 reviews, suggesting possible commonalities in user engagement or service quality. Overall, the data offers insights into review distribution, pointing to opportunities for improving customer engagement and service quality among Virginia's gas stations.


Examining the reviews of Virginia gas stations reveals interesting findings about customer happiness levels. Most gas stations are highly rated, with 520 stations scoring 4 out of 5 stars and 438 stations receiving a perfect 5-star rating. Moreover, there are numerous stations receiving ratings ranging from 4.1 to 4.6 stars, showing consistent positive feedback from customers. Nevertheless, there are also a significant amount of stations receiving lower ratings, especially within the 3 to 3.9-star category, indicating areas that need improvement in customer service or facility upkeep. In general, these ratings give important feedback to gas station operators to improve their services and effectively meet customer expectations.

Phone Numbers

In Virginia, the availability of phone numbers among gas stations varies, with 6,884 stations providing contact information and 655 stations lacking a listed phone number. Gas stations equipped with phone numbers offer customers an additional means of communication, facilitating inquiries, assistance, and service requests. Conversely, stations without listed phone numbers may pose challenges for customers seeking immediate support or information. This disparity underscores the importance of ensuring comprehensive contact details for all gas stations, enhancing accessibility and customer service across the state.

Popular Websites

Examining the popularity of websites among gas stations in Virginia reveals a diverse landscape of online presence. The majority of gas stations, totaling 2,543, do not have a dedicated website. However, among those that do, certain websites stand out as particularly popular. Leading the pack are several well-known brands, including 7-Eleven, Exxon, and Shell. Other notable websites include Sunoco, BP, and Dollar General. While the presence of these websites indicates a commitment to online visibility and customer engagement, the significant number of gas stations without websites suggests opportunities for further digital outreach and marketing efforts in the Virginia fueling industry.

Leveraging Geospatial Intelligence for Gas Station Success in Virginia

Optimize Location Selection

Choosing the correct locations is crucial for success in the gas station sector. Businesses can use geospatial data analysis to pinpoint prime locations considering traffic, nearby facilities, and local population characteristics. This guarantees that gas stations are strategically located in order to draw in customers and increase profits to the maximum extent.

Comprehend Customer Behaviors

Geospatial information can offer important understanding of customer actions, like peak operating times, busiest times of the year, and favored travel paths. Businesses can customize their services and marketing strategies to match customer needs and preferences, leading to increased customer satisfaction and loyalty.

Monopolize Routes

Gas stations that are situated on main highways or busy city roads are frequently important rest stops for people on the go. Analyzing geospatial data allows businesses to find market gaps along busy routes and strategically place gas stations to meet this demand. This could include focusing on regions with a large number of tourists or bustling business districts in order to gain a competitive advantage.

Improve Marketing Strategies

Geospatial intelligence provides important data on customer demographics, competitor locations, and market trends that can improve focused marketing tactics. With this information, businesses can develop marketing strategies that resonate with their target demographic and boost customer engagement and loyalty.


In conclusion, understanding Virginia's gas station landscape demands data-driven insights. Leveraging geospatial intelligence empowers businesses to optimize locations, understand customer behavior, and enhance marketing, driving success in Virginia's gas station industry and contributing to economic growth.

How xMap Data Enhances Business Insights

  • Geospatial Accuracy: xMap data enables precise mapping of gas stations, identifying under-serviced areas and potential hotspots accurately.
  • Competitive Analysis: Access to competitors' price ranges and contact information facilitates comparative analysis and strategy development, providing a competitive edge.
  • Scalability and Efficiency: With the ability to adjust to varying data volumes, xMap data ensures scalability and efficiency, enabling businesses to expand operations swiftly and adapt to market dynamics.
  • Enhanced Analytical Power: The comprehensive and updated data provided by xMap augments analytics capabilities, enriching forecasting and strategic planning efforts.
  • Up-to-date Data: Constant updates in xMap data ensure that business decisions are based on the latest, most relevant insights, fostering agility and adaptability.

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