How many Subway restaurants are in the United States? Insights for F&B and FMCG Industries

June 19, 2024
8 mins read
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Subway, a leading name in the fast-food industry, has an extensive network of restaurants across the United States. This article offers key insights into the distribution, traffic patterns, and customer reviews of Subway locations, providing valuable information for the Food & Beverage (F&B) and Fast-Moving Consumer Goods (FMCG) industries. The data reveals significant regional concentrations, with California, Texas, and Florida having the highest number of establishments. Understanding these geospatial patterns and consumer behaviors is crucial for industry stakeholders aiming to optimize their market strategies and achieve success in the competitive F&B landscape.

Subway boasts an impressive presence in the United States with a total of 21,443 restaurants. This extensive network underscores Subway's dominance in the fast-food industry, providing widespread accessibility to its customers. The large number of locations highlights the brand's successful expansion strategy and its ability to cater to diverse regional markets across the country. This substantial footprint not only signifies Subway's popularity but also offers a vast array of data points for analyzing consumer behavior, regional preferences, and operational efficiency, making it a key player in the Food & Beverage (F&B) and Fast-Moving Consumer Goods (FMCG) industries.

Distribution of Subway restaurants in United States by States


Number of Establishments











New York




North Carolina












The regional distribution of Subway restaurants in the United States shows variations based on population density and market demand. California is at the forefront with 2,194 establishments, highlighting the state's large number of consumers and the brand's solid presence in the West Coast market. Texas comes next with 1,788 establishments, underscoring its significance as a key center in the Southern area. Florida's 1,301 Subways show how popular the chain is in the Southeast, serving both locals and tourists.

Ohio and Illinois demonstrate strong figures with 983 and 913 restaurants respectively, highlighting Subway's widespread presence in these important states within the Midwest. Subway's widespread presence demonstrates its extensive market reach and offers a basis for examining local consumer preferences and operational tactics. Comprehending these patterns aids industry stakeholders in improving location planning, marketing strategies, and resource allocation to achieve success in the competitive fast-food industry.

Decoding Geospatial Data for United States Subway restaurants

Traffic Data

The degree of customer interaction at Subway branches varies across the United States, with 13,809 stores showing above-average visitation rates, demonstrating a dedicated and loyal customer following. Furthermore, 1,143 dining establishments draw in many patrons due to their strategic locations, successful marketing strategies, and close connections to the community. On the other hand, 346 companies show moderate customer interest and growth potential through specific strategies, indicated by their average number of customers visiting their premises. This data about customer interaction with Subway's platform aids individuals in the Food & Beverage (F&B) and Fast-Moving Consumer Goods (FMCG) sectors by assisting them in making informed decisions on resource allocation, creating effective marketing strategies, and implementing operational enhancements to boost profits and customer happiness.

Price Range

Subway eateries throughout the United States are consistently placed in the low-cost price category. The affordability of Subway plays a major role in its broad appeal and accessibility, attracting a wide range of customers. Subway's ability to keep prices low helps draw in budget-conscious customers and gives them an advantage in the fast-food industry. This pricing plan helps to keep customers coming back and visiting often, while also establishing Subway as a convenient and affordable dining choice among many other options for food and drinks.

Number of Reviews

The number of reviews for Subway restaurants in the United States varies significantly, ranging from just 1 to as many as 2,804 reviews per establishment. Notably, 11,645 of these locations have garnered over 100 reviews each. This substantial volume of customer feedback highlights the active engagement of Subway's customer base and provides a wealth of data for analyzing consumer satisfaction and preferences. High review counts often correlate with higher foot traffic and visibility, indicating popular and frequently visited locations. This extensive customer feedback is invaluable for Subway and industry stakeholders, offering insights into operational performance, customer service quality, and areas for improvement to enhance the overall dining experience.

Leveraging Geospatial Intelligence for F&B Success in United States

Competitive Analysis

Geospatial intelligence allows F&B businesses to perform detailed competitive analysis through mapping competitor locations, evaluating their market share, and pinpointing areas of market saturation. This understanding enables companies to distinguish their products and create special value propositions to draw in customers.

Risk Mitigation

Using geospatial data assists in pinpointing possible hazards like natural calamities, environmental issues, or socio-economic aspects that could affect business activities. This proactive strategy enables businesses to execute contingency plans and manage risks efficiently.

Expansion Strategy

Geospatial analysis aids in developing a successful growth strategy by identifying unexplored or flourishing markets. Businesses can use this information to prioritize their expansion efforts, efficiently allocate resources, and capitalize on emerging opportunities in various locations.

Customer Segmentation

Geospatial intelligence allows for precise customer segmentation by analyzing demographic information, socio-economic factors, and behavioral trends in specific geographical areas. This department enables businesses to tailor marketing tactics, product options, and offers to effectively target particular customer groups.


In conclusion, Subway's extensive network of 21,000+ restaurants in the United States underscores its dominance in fast-food. This article provides insights into distribution, traffic patterns, and customer reviews crucial for F&B and FMCG stakeholders. Key markets like California, Texas, and Florida show substantial presence, reflecting Subway's strategic market penetration. The brand's affordability, strong customer engagement, and comprehensive review data highlight its popularity and operational efficiency, shaping industry standards nationwide. Leveraging geospatial intelligence enhances competitive analysis, risk management, and expansion strategies, crucial for sustained success in the dynamic F&B landscape.

Leveraging xMap for F&B Businesses in United States

  • Optimized Location Planning: xMap identifies prime locations for new outlets based on demographics, competitor proximity, and foot traffic patterns.
  • Targeted Marketing Campaigns: Utilize xMap for precise geographic targeting in marketing campaigns, tailoring promotions to local consumer preferences.
  • Continuous Data Updates: xMap provides real-time data updates on demographics, consumer behavior, and market trends, ensuring businesses have the latest insights for informed decision-making.
  • Operational Efficiency: xMap streamlines supply chain logistics and inventory management by optimizing delivery routes and distribution strategies.
  • Competitive Analysis: Map competitor locations and assess market saturation to identify strategic opportunities for differentiation and expansion.

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